Education is power, and there's a special education that can only come from reading a book. No matter how much you think you know about marketing and branding, there's always something new to learn. The following business books were released in 2017 or 2018 and need to be on your bookshelf right now.
"Style & Substance" by Liz Dennery Sanders
"Style & Substance" is a guide and workbook to help women entrepreneurs build their confidence and their empires. Brand consultant and creative director Liz Dennery Sanders takes her reader through the same exercises and questions she has used with famous clients like Serena Williams, Garcelle Beauvais and Kelly Rutherford. The chapters are short, inspiring and easily digestible, but don't let the simplicity fool you. This is a powerful exercise in learning to build a strong, distinctive and recognizable brand while defining exactly how you want to be perceived. Those who take the time to do the work will create a Brand Handbook and Style Guide that will serve as the anchor and guiding force for their most engaging brand. While it's geared toward women, men can also learn a lot from this book.
"Killing Marketing" by Joe Pulizzi and Robert Rose
Killing marketing as we know it may be the only way to save it, according to the authors of "Killing Marketing." The entire world has changed the way it buys and interacts with brands over the last two decades. Meanwhile, most marketing departments still primarily function the same way they have for the last 60 years: as campaign-driven, product-led operations. But some of the most innovative companies in the world are actually transforming the purpose of marketing within their organizations by using a content-centric marketing approach and seeing amazing results. Authors Joe Pulizzi and Robert Rose share insight on how leading companies can drive 10 types of revenue from their marketing efforts, developing a marketing function that is no longer a cost center, but one that actually pays for itself.
"Pitched: A Simple DIY Guide to Public Relations for Small Business" by Jennifer Fortney
Ever wonder how so many small businesses and startups attract media attention? Did they hire public relations professionals? Maybe they learned how to attract attention all by themselves. Even in today's social world, PR is still the No. 1 way to build instant credibility for your business with customers, investors and partners – and credibility can drive sales. The power of a news story on your business, even a mention, can impact the growth of your business and help you achieve your goals of success. It all starts with a great story that you can learn to tell with Fortney's book.
"Brand Intimacy" by Mario Natarelli and Rina PlaplerCredit: Amazon
Divided into three sections, "Brand Intimacy" starts with Context and Understanding. This section explains today's marketing landscape, the effects of technology, consumer behaviors and the advancements around decision-making. The second section, Theory and Model, delves into the Brand Intimacy model and dissects it into steps to help you factor it into your marketing approach or framework. The third section, Methods and Practice, focuses on the economic benefits and advantages of a Brand Intimacy strategy. Intimate brands are proven to outperform both the S&P and Fortune 500 indices in both revenue and profit. Throughout the book, the authors reveal how to apply these findings and insights to brands of every scale and type.