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Samsara Review

Best GPS Fleet Tracking Software

A Business News Daily Review

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

After conducting extensive research, we recommend Samsara as the best GPS fleet tracking software. To understand how we selected our best picks, you can find our methodology and a comprehensive list of GPS fleet tracking services on our best picks page.

Founded in 2015 by a group of MIT researchers, Samsara is a relatively new service. Samsara's arrival to the GPS fleet tracking industry has provided businesses with a modern, client-first option. If you're a small business owner looking for a GPS fleet tracking platform with sleek, intuitive software, you should consider Samsara.

Here's why:

Ease of use: We posed as small business owners and tried Samsara's software. It provides a sleek, at-a-glance view of your fleet with the option to view more details about each vehicle. You can schedule reports, analyze driver safety and track a variety of fleet metrics. Samsara's platform is web-based, so you can access the same features on a desktop, tablet or smartphone.

Plug-and-play installation: Samsara's hardware is more advanced than standard ODB II port hardware, but it's simple enough to install in under 15 minutes. Once it's hooked up to the various information centers within your vehicle, it's ready for use. It also integrates with other Samsara technology, like dashcams and e-logs.

Safety features: Samsara's software provides an overview of driver behavior. You can track speeding and harsh acceleration, braking, and cornering. Many fleet-tracking applications we evaluated don't provide data on harsh cornering and turning. You can easily score drivers and understand which specific areas need improvement. One advanced feature that Samsara offers is integrated dashcams. With installed dashcams, you can see what's in front of the vehicle in real time. It also records significant safety incidents, so you can review footage and analyze what went wrong before and after the events.

Vehicle minimum: Samsara supports fleets of all sizes, so it can scale to meet your business's needs. This is another factor that makes Samsara a good option for businesses of all sizes.

Editor's note: Looking for information on GPS fleet tracking systems? Fill out the below questionnaire to be connected with vendors that can help.

Samsara doesn't list any of its pricing online. Instead, you'll need to contact its sales department. Samsara has good customer service. When we posed as small business owners and spoke to sales representatives, we were quickly connected through the chain, ultimately speaking with a team of individuals to learn more about Samsara. While many companies are transparent about their pricing online, Samsara's unwillingness to list their pricing information shouldn't be held against them.

In terms of contract structure, the company works on 36-month contracts. This is standard across the industry, although we did find some companies that offer shorter-term contracts. These contracts generally ranged from one to two years, or even month-to-month agreements.

Samsara offers a wide selection of GPS fleet tracking services for its clients. It gives solid support, providing a designated account manager to work with you and your business as it grows. While this is a typical feature in other industries, we didn't see a lot of companies providing a designated point of contact in the GPS fleet tracking industry.

In addition to its hardware and software, businesses have access to the following services:

  • Real-time vehicle tracking: Samsara is one of the few companies we reviewed that provides real-time vehicle tracking. Many telematics solutions provide vehicle tracking, but it refreshes every 30 seconds, minute or three minutes. Second-to-second tracking from Samsara gives you full visibility into your fleet.
  • Maintenance reports: Samsara offers excellent reporting features and can give you sharp insights into vehicle health. You can manage preventative maintenance and better analyze vehicles during breakdowns.
  • Live alerts: Samsara's live alerts features mean you can stay up to date on your fleet at all times. You can set up alerts for driver behavior, vehicle diagnostics, geofencing and several other features.
  • Advanced hardware like dashcams: Samsara offers a good variety of software to choose from for its vehicles. In addition to standard vehicle tracking software, you can set up in-cab hardware. These cameras can give you a direct view of what your driver is seeing.
  • Fuel efficiency reports: Samsara allows you to analyze fuel consumption and utilization. You can better plan routes and coach drivers to adopt more fuel-efficient habits with this information.

Samsara refreshes every second, making it one of the few companies we reviewed that provides real-time tracking. Many GPS fleet tracking services provide breadcrumb-style updates where the software refreshes every one to three minutes. Samsara can tell you exactly where your vehicle is at any second of its journey, and it offers an advanced helicopter view in its software. This view allows you to zoom in directly over your vehicle, which appears as an arrow on your map, so you can see it driving along its route. The level and accuracy of its tracking sets Samsara apart from other companies.

Customer service: Samsara is one of the few companies that provides a designated point of contact for your business. Having a direct contact at the company who is familiar with your company and your needs means you'll have access to personalized attention and support.

Trial period: Samsara offers a designated trial period for its platform. This allows you to try out the company's hardware and software and see if it makes sense for your business.

  • Pros
    • Samsara has one of the best, most intuitive software platforms of any fleet tracking company we evaluated.  
    • It provides abundant safety services and features, so you can work with drivers and manage your fleet to be one of the safest in your region.
  • Cons
    • Samsara doesn't have great reviews with the Better Business Bureau. As of this review's writing, the company scored a D with the rating agency, and it's not an accredited business.

Ready to choose a GPS fleet tracking software? Here's a full breakdown of our coverage:

Editor's note: Looking for information on GPS fleet tracking systems? Fill out the below questionnaire to be connected with vendors that can help.

Matt D'Angelo

Matt D'Angelo is a contributor covering small business for business.com and Business News Daily. After graduating from James Madison University with a degree in journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications.