Facebook is taking a swat at LinkedIn – the social media giant has rolled out a Jobs marketplace.
Businesses can now post job openings to a Jobs tab on their Facebook Page for a fee. The openings will then appear on that page, in the Jobs dashboard, on Facebook Marketplace and in the News Feed for some users. You can boost your reach for a fee as well.
Job seekers can discover openings by visiting Facebook.com/jobs. From there, they can auto-fill applications with profile information including job history, edit and submit applications and set up interviews over Facebook Messenger.
"Local businesses strengthen our communities and create more than 60 percent of new jobs. We want to help people find those jobs and help local businesses hire the right people," Alex Himel, vice president of local at Facebook, wrote in an announcement.Facebook's Jobs marketplace lets job seekers search by location, industry and job type. Credit: Facebook
Facebook partnered with ZipRecruiter for this effort. According to Facebook, 1 in 4 people has already used Facebook to search for or find a job on the social network. The company says users will be able to find job openings by filtering for proximity or industry, or by looking for full-time or part-time work. [Read related story: Facebook for Business: Everything You Need to Know]
This move makes it even more important for individuals to clean up their Facebook profiles and manage their online reputation. The same could be said for small businesses. If your profile is incomplete or inaccurate you won't attract the level of candidate you want.
Many analysts speculate that this move is designed to attract blue-collar workers and small businesses seeking lower-skilled workers who probably wouldn't have a LinkedIn profile in the first place. Facebook says some 60 percent of new jobs are created by local businesses.
The Jobs market originally rolled out to the U.S. and Canada, but is now available in 40 countries, including U.K., Spain and Brazil. Facebook says it plans to invest about $1 billion in its teams, technology and new programs this year alone, to better serve its 2.13 billion active users.