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Less Annoying CRM Review

Best Basic CRM Software

A Business News Daily Review

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Less Annoying CRM is our 2019 pick for the best basic CRM software. With just one subscription tier of $10 per user per month, this approachable CRM takes the complexity and expense out of adopting a customer relationship management solution. A newcomer to the CRM scene and the smallest company on our best picks list, this solution lacks the bells and whistles of the competition but also simplifies the implementation process.

As other CRMs we reviewed build out increasingly complex SaaS ecosystems and attempt to appeal to enterprises, Less Annoying CRM maintains its focus on small business functionality at an affordable price. Users of this lightweight CRM don't have to worry about paying for features they don't want or need. In addition to offering high value for SMBs, Less Annoying CRM boasts excellent customer service, makes it easy to try out the product for free (you don't even have to enter your credit card to start a 30-day trial), and takes a modern approach to SaaS that's tailored to small business owners.

To understand how we selected our best picks, you can view our methodology, as well as a comprehensive list of CRM software, on our best picks page.

Editor's note: Looking for the right CRM software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Less Annoying CRM was created as a response to the increasingly confusing and complex world of small business solutions. Many products we reviewed require potential users to fill out a form just to view a demo, talk to a sales rep to understand the subscription tiers available, and purchase mandatory implementation services. Large CRM companies often struggle to create tools that are streamlined enough for small businesses, overestimating the level of in-house tech support and time for implementation most SMBs have, and forcing too many features on users.

What sets Less Annoying CRM apart from the competition is its laser focus on real small business functionality, meaning its tools are easy to implement and use. While nearly every CRM out there claims an easy implementation process, small businesses without significant tech talent often have a different take on things. This SaaS product is easy to implement, even for people with no experience setting up software or using a CRM. There are extensive resources online to help you get started, and the ultra-responsive customer service team is always willing to lend a hand if you get stuck.

Small businesses that adopt Less Annoying CRM can expect to have the system up and running for basic use in just a few hours, and even full permissions configuration and custom pipelines are straightforward to complete. Contacts are easy to import from an Excel spreadsheet or previously used CRM, and the streamlined set of features has almost no learning curve.

End users who log in to Less Annoying CRM for the first time will have an instant sense of how to navigate the system. Because it's a true small business product, not just a small business version of an enterprise system, you don't have to deal with excess settings and features. Most users should be able to get the hang of the CRM after watching a few tutorials, making deployment a breeze.

Less Annoying CRM doesn't have all the features of bigger and pricier systems, but it offers excellent value for the money, and it really is less annoying than a lot of other CRMs. The single-tier pricing structure and 30-day free trial, along with the outstanding customer service, make this product ideal for small teams that need a product to work right out of the box.

Less Annoying CRM lives up to its name when it comes to pricing. Understanding many other CRM companies' pricing structures requires poring over fine print and spreadsheets of features, but Less Annoying CRM eliminates confusion by offering a single all-inclusive subscription. After the 30-day free trial, this SaaS solution costs just $10 per user per month. Period.

One interesting side effect of only having one subscription level is that it eliminates upselling from the sales team. In fact, the sales team is more like a customer service team. There aren't any hidden fees, add-on products or upgrades, so there's effectively nothing for them to sell to you aside from the primary low-cost CRM. Contacts are unlimited for all users, so storage isn't an issue, and since it's a flat per-person fee structure, there's no contractual commitment. This flexibility is ideal for small business owners who need the ability to increase and decrease the number of users at will and don't want to be boxed into a long-term contract.

Less Annoying CRM is an end user's dream product. The company is so transparent about its CRM software that you'll know exactly what you're getting before you pay a cent.

Nearly every other CRM on the market requires potential users to enter all sorts of personal information just to request a basic demo or get a free trial. Less Annoying CRM provides a refreshing alternative to an outdated and unnecessary process by making everything accessible. You can try a live demo with no signup required, and there's a comprehensive guide that includes a catalog of 15 videos (including an overview) showcasing every function of the CRM, such as adding a contact, creating a task, logging emails and integrating with Google.

From implementation to daily use, Less Annoying CRM is shockingly easy to use. There is no doubt that this CRM software was built specifically for small businesses that lack in-house IT support. If there are any CRMs out there that require less setup time and less technical knowledge to operate, we didn't come across them, and the interface is as well designed as CRMs that are three or four times more expensive. The home screen is instantly easy to navigate, with a tidy summary of every aspect of the CRM process, including a visual pipeline report, an activity feed, today's events and today's tasks (which is a great organizational tool).

Inputting information is simple too. Adding contacts is a matter of typing information into a form, and customizing pipelines doesn't require any coding; instead, you just click through a guided dropdown creation wizard. Bottom line: this basic, affordable CRM nails it on ease of use.

Less Annoying CRM is so dedicated to winning over new small businesses that it offers comprehensive customer service access to everyone, even non-clients. You read that correctly: It's easy to test out the quality of Less Annoying CRM's customer service team, because you don't even have to be a paying client. A quick click to the contacts page will take you directly to an option to enter a request directly or send an email. A customer service representative is already listed for you to get in touch with directly, complete with a direct phone number and email address. While you won't always get the person listed, within about two rings you'll have a live rep on the line.

Throughout our calling and messaging with Less Annoying CRM, we were never put on hold for a long time, placed through multiple transfers or given the runaround. We got an almost immediate response every time we reached out, no matter which method of communication we chose, and when customer service reps couldn't answer a question off the top of their heads (which was rare), they found the answer in a timely manner.

In addition to the effective customer service pipeline, Less Annoying CRM's representatives are a pleasant bunch. Since there aren't any upgrades or paid add-ons, you never feel like you're being sold to or hounded for personal information when you're just trying to get basic answers.

Though Less Annoying CRM isn't accredited with the Better Business Bureau, it still has a decent reputation on the BBB site, with an A+ rating and zero customer complaints. This is a solid reputation compared to other companies we reviewed in this category, which often have very bad reviews with the BBB and are also not accredited.

Less Annoying CRM is a true customer relationship management solution. While more robust SaaS CRM products have ventured far outside the realm of primary CRM tasks, Less Annoying CRM has stayed focused on classic CRM features without unnecessary features and options. The result is a list of useful features without a complex adoption process.

  • Google Calendar syncing and tasks: Creating tasks in Less Annoying CRM is easy, and each task you create is automatically added to the CRM's built-in calendar. You can also sync your CRM calendar with your Google Calendar (no coding required; you just point and click) and even share calendars with team members.
  • Mobile access: Less Annoying CRM is designed to be usable across laptops and tablets, but it's also accessible from most smartphones, assuming the user has service (there is no offline version). The web app isn't in any app stores, but users can log in directly from their devices.
  • Mailchimp integration: While you can email clients directly from the CRM portal, you can also integrate with an outside emailing service, like Mailchimp. Less Annoying CRM provides step-by-step instructions to set up your Mailchimp sync, again with no coding required.  
  • Simple admin tools for user management: Some CRM systems require a professional software admin to figure out permissions and settings, but Less Annoying CRM offers a simple point-and-click solution to keep tabs on who has access to what. You can set permissions so that certain sales reps can share information or view the same leads and others can't. Managers can also be given privileges to view what sales reps are doing via Activity Reports.
  • Free automatic updates: Less Annoying CRM users don't have to worry about running updates or managing upgrades. Every time functionality is added to the CRM, the upgrades automatically install for all users, and there are never any additional charges attached to the added features. 
  • One-click export: Exporting data can be a huge issue for small businesses that want to use their CRM data in other systems or switch CRM systems. Less Annoying CRM offers one-click export options for both CSV and XLS files, which simplifies the process.
  • Daily agenda emails and lead reports: Less Annoying CRM offers a lot of built-in productivity and task management tools. Every morning, you'll receive an email summarizing upcoming events and tasks for the day. In addition, the lead reports make it easy to view the leads in your pipeline, with status, priority, contact info and notes fully viewable. 

Since Less Annoying CRM has only been around since 2009, it has fewer features than some other CRMs, but there's an upside to this. This solution wasn't built for large businesses and then adapted downward for small businesses; it was built for small businesses with limited resources from the beginning. Each tool was added with the small business owner or independent contractor in mind. As such, the design is consistent and simple to use. 

Less Annoying CRM is ideal for small businesses and independent contractors, but it lacks many of the advanced features more established systems offer. For example, if your business requires telephony features, built-in e-commerce, or advanced analytics and forecasting, you're better off with a pricier system that has more options.

Access to the API is limited, as are additional resources, especially compared to some of the other CRMs on our list. Attempting to make this lightweight product work for a large business, or an industry with unique needs that fall outside the scope of basic CRM, will have poor results.

What is the best CRM?

Finding the best CRM for your business is all about balancing your needs with your financial and human resources. The best way to find a good match CRM software is to read reviews, preview demos, compare features, and be realistic about what you need and what you don't.

What is the best free CRM software?

Many CRM software products offer users a free trial or a free version with limited features. One of the best CRMs we reviewed in 2018 was Zoho CRM, which is free for up to 10 users.  

What does "open source" mean?

When a software claims to be "open source," it typically means that some or all of the source code is available to users for review and modification. Developers and programmers who want the ability to highly customize their CRM software often opt for open-source solutions.  

Ready to choose a CRM solution? Here's a breakdown of our full coverage:

Editor's note: Looking for the right CRM software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Matt D'Angelo

Matt D'Angelo is a contributor covering small business for business.com and Business News Daily. After graduating from James Madison University with a degree in journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications.