As chief executive officer of a franchise business, I spend a lot of time at conferences and expos; and it seems everyone talks about the same thing: financial opportunity.
Successful businessmen and women want franchise opportunities that promise significant financial returns, and there’s nothing wrong with that. But it's even better when your company offers more than just a monetary profit.
Tumbles is a company that provides educational and entertainment services to children and their parents. After serving as a franchisee myself for nine years, I bought Tumbles in 2014.
I first considered buying the company because I saw the financial opportunity – much like my fellow conference and expo attendees. But I ultimately made the decision to buy the company because I recognized that Tumbles serves a meaningful mission.
Each Tumbles franchise operates multiple business lines out of a single location. Those business lines include gym classes, STEM learning classes, Tumbles Zone indoor playground, birthday parties, evening Kids Night Out events and more. The business lines operate under the same roof and ensure the entirety of the location’s space is being used morning, noon and night.
Best of all, we only have to market to a family once at Tumbles – which keeps expenses low and revenue high.
To maximize the financial opportunity, we built our own backend systems. When we find the right franchisee, we can offer him or her a proven business template and the systems needed to run that business efficiently. It’s an incredible opportunity, and we’ve enjoyed great success in gaining interest from prospective franchisees.
Statistics show that poor child health is a growing concern in our country. At Tumbles, we provide solutions to this crisis. We want franchisees who see us as an opportunity to help children lead healthier, happier lives.
Visit any Tumbles location at any time of day, and you’ll see crowds of children moving, laughing, playing and learning – all in a safe environment. These activities help prevent obesity, accelerate motor skills, enhance social awareness and improve cognitive ability. That’s a business worth getting out of bed for each morning.
The sales job is easy when meeting with prospective franchisees. We’re able to be highly selective in choosing our owners, which further enhances the quality of what we offer to customers.
You can build a good business on financial opportunity alone. But I’ve found that coupling it with a powerful, meaningful mission is a formula for great success.
About the author: Manish Vakil is the owner and CEO of Tumbles, with experience in operating as a franchisee of various brands in the early childhood space for the past 10 years.