Explainer Videos for Small Businesses

SMB Explainer videos
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One of the best and most effective ways to start using video to market your brand and what you sell is to produce an explainer video. This type of promotional digital content is designed to give prospects and customers a quick look at your company's products or services and how they work. Check out these nine examples as inspiration for creating your company's explainer videos.

Stitch Fix

Stitch Fix
Stitch Fix is a subscription-based personal styling and shopping service for men and women. In this video, a Stitch Fix stylist explains how to style ankle booties.

New Era Bakery

New Era Bakery
The West Virginia-based New Era Bakery created this mouthwatering video detailing how they create one of their many baked goods – the pepperoni roll.

Lexi Murzea Photography

Lexi Murzea Photography
In this emotionally evocative video, San Antonio-based portrait photographer Lexi Murzea explains her approach to portraiture and takes viewers on a journey through a mother-daughter shoot.

Sierra Designs

Sierra Designs
Led by a crew of outdoor enthusiasts and explorers, Sierra Designs creates outdoor equipment and apparel for backpacking and camping. This video explains the virtues of its Summer Moon 2 tent.

SISU Mouthguards

SISU Mouthguards
In less than a minute, the expert and inventor for SISU explains the revolutionary technology and benefits of the company's "SISU Aero Guard, and why it's better than traditional models.

FreshBooks

FreshBooks
In this effective video testimonial, a customer explains why FreshBooks' small business accounting and invoicing software is so popular with solo entrepreneurs.

Zendesk

Zendesk
Zendesk is a customer support platform for businesses. In this hilarious video, the company illustrates a common problem that its software helps solve: poor phone support.

Colonial Airstream

Colonial Airstream
The family-owned and operated Colonial Airstream and RV is New Jersey's exclusive Airstream and Roadtrek dealer. This video gives a one-minute, feature-packed glimpse of the 2018 Airstream Basecamp, Airstream's entry-level RV.

MatrixCare

MatrixCare
This animated B2B video introduces MatrixCare's CareCommunity, an interactive care coordination platform that provides a global view of a resident's personal health record.