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Water in the Desert: How a Trip to Burning Man Sparked My Business Idea

Nicholas Reichenbach, founder and CEO of Flow water

In 2014, I attended the annual Burning Man festival in the Black Rock Desert of Nevada. It was an inspiring experience, where I was able to immerse myself in the culture of the temporary metropolis dedicated to the arts and a conscious sense of community.

Attendees need to stay hydrated because of the dry, desert environment, and the end result was a mountain of plastic bottles when the festival was over. I knew there had to be a better way – and that's when I developed the idea for Flow water, naturally alkaline spring water product in an eco-friendly package.
My family owns an artesian spring in South Bruce County, Ontario, Canada. The unique conditions of the aquifer infuse the water with healthful minerals that make it naturally alkaline and give it electrolytes. We want to protect this eco-system by packaging only the amount of water that the earth naturally provides, by minimizing our impact on the environment, and by being a positive force in the community. The source is further protected by the Clean Water Act and our B Corp certification which set a number of specific requirements that we as a company follow in order to preserve and protect the source.

Since inception we have sought out innovative ways to produce, distribute and market our unique product. Flow water has just recently been awarded B Corp Certification for meeting the highest standards of verified social and environmental performance, public transparency and legal accountability, which further positions the brand as a leading provider of environmentally friendly water within the water category. It is important for our brand to get such recognition and we hope it inspires other organizations to examine their supply chain. As a brand that aims to empower people to feel good, do good, be good, we will continue to strive for ways to provide a premium product people can feel proud to support.

Flow water also seeks to collaborate with inspiring brands and category thought-leaders who have a positive impact on the community and the earth. That's why we partner with Tetra Pak, a world leader in sustainable packaging, on our packaging. The package is 100-percent recyclable and made from 70 percent renewable material, the majority of which is paperboard from FSC-Certified responsibly managed forests. We also work with non-GMO farmers in Brazil to create caps made from sugarcane.

More and more people are learning about the benefits of mineral-rich, alkaline water and the importance of sustainable packaging. The 2017 Beverage Trend Report confirmed this, indicating that people are increasingly more interested in premium waters that provide healthful benefits, especially those with alkaline properties. We know how important mindful hydration is, from the product to the packaging, and look forward to being a part of this positive trend in the future.

About the author: Nicholas Reichenbach is the founder and CEO of Flow water.

Edited for brevity and clarity by Nicole Fallon.

Image Credit: Flow water