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Healthy and Delicious: How I Filled a Market Gap for Weight Loss Powders

Healthy and Delicious: How I Filled a Market Gap for Weight Loss Powders Credit: Adam Marelli

When people think dieting and healthy food, they often think of boiled broccoli and grilled chicken. But health and weight loss doesn't have to be about deprivation, they are about creating balance. The System by Stacy is based off this idea.

Our luxury organic whey protein powders are pre packed in ready to go bottles – just add water, shake and drink. From fitness junkies to people trying to lose weight to busy moms and business people, we are their solution to wellness. 

I started The System by Stacy because I was looking for a product that would help me lose weight without feeling like I was starving, and that also tasted good and was easy. I couldn't find anything that fit the bill so I enlisted the help of a high end, private practice nutritionist. He and I worked together to develop the protein powder recipe and a food plan. Within three months I lost 16 pounds, and now six years later, have kept it off. I knew if this worked for me, it would work for others, so I took the exclusive product and program and re-developed it to be more accessible to everyone. 

The biggest challenge my business faces is telling the story that all protein powders are not created equally. On the outside, protein powders look similar.  But the quality of the ingredients, the taste and the results vary enormously.  This was a product that I developed personally because I will only make something I would use myself. 

Edited for brevity and clarity by Nicole Fallon.