Marketing automation is a holistic process that joins email, websites and social media channels into a unified force. Beyond simply streamlining the day-to-day work of your marketing department, marketing automation software (such as CRM tools for example) helps it work smarter with automated workflows based on user interaction with your content. In this way, marketing automation better targets interested parties, more effectively wielding your advertising dollars and stretching your budget further.
With the right selection, marketing automation software can help you attract new customers, cultivate old relationships and reduce waste in your marketing budget. Business News Daily can help you sort through the noise and make the decision that suits your team best.
Here is a roundup of our favorite marketing automation platforms. For a comprehensive look at how to choose a marketing automation solution, read our Buyer's Guide for Marketing Automation Software.