Best Marketing Automation Software for Business

HubSpot stood out as the best marketing automation platform for small businesses with its scalability. Its features are comprehensive and useful, but what really sold us was HubSpot’s ability to seamlessly grow with a young company into a full enterprise system. While there is a bit of a learning curve to overcome and the initial price tag seems high, HubSpot delivers a quality marketing automation system that is easy to use and understand.

Customer and technical support for the solution are helpful and highly accessible, and a healthy online community helps support one another with advice and discussion about the product itself and strategies that can be employed by using it. HubSpot will help your business grow more efficiently and eliminate the need to implement new systems and retrain staff.

Oracle’s marketing automation solution, Eloqua, is an advanced and comprehensive system that is highly effective for large companies that have the team to back it up. Eloqua excels at creating automated campaigns through its Campaign Canvas.

Drag-and-drop functionality makes the process fun and straightforward; you drop an icon on the canvas and connect it to the next step in the workflow by dragging your mouse. Using Campaign Canvas is almost gamelike and simplifies what can be a somewhat convoluted process.

Pardot offers the most comprehensive and customizable marketing automation campaign of any software we looked at. The platform’s Engagement Center allows users to create sequences with multiple branches at each step of the way, rather than simple “yes/no” binaries.

A strong array of features allows users to create quality content with ease, while smart content and analytics help optimize content for search or tailor it to a specific lead segment.

The simplicity of Zoho Campaigns makes this low-cost marketing automation solution highly usable and easy to learn. Your staff can become acquainted with the platform quickly, and you can be sure it won’t break the bank.

While Zoho Campaigns is basic compared to our other best picks, it offers very small businesses, startups and those on a budget access to core marketing automation functions for just a handful of dollars every month. However, if you’re looking for a more sophisticated, customizable marketing automation tool, it might be best to consider one of our other best picks.