Sales & Marketing

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

This guide describes contact management and how it works to improve a business's communications with its customers.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Learn why you should consider adding video to your emails and how to do it right.

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.