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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

See All Latest
Accountant using a calculator
Article
Entering Bills Into QuickBooks: A Complete Guide
By Vishal Sanjay | April 18, 2024

QuickBooks can help businesses with accurate financial reporting and decision-making. Learn how to enter bills into QuickBooks.

Remote worker
Article
How to Create a CRM Dashboard – With Examples
By Max Freedman | April 18, 2024

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

Article
What Is Monetary Policy?
By Sean Peek | April 18, 2024

Monetary policy determines the amount of money that flows through the economy. Learn how it affects your business.

employee using a timeclock
Article
The Biometric Time and Attendance System Laws You Should Know
By Chad Brooks | April 17, 2024

Biometric time and attendance systems use fingerprint, facial, palm or iris scans. Learn the laws you must follow to use them for your employees.

Accountant using a calculator
Article
Understanding Gross vs. Net Revenue
By Dock David Treece | April 16, 2024

Learn the difference between gross and net revenue, which are both important metrics for businesses to track.

Article
How to Use a CRM for Lead Management
By Max Freedman | April 15, 2024

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

Article
What Is Predatory Lending?
By Matt D’Angelo | April 15, 2024

Predatory lending practices include loan flipping, hidden fees and balloon payments. Fortunately, there are laws that protect borrowers.

accountant using a laptop and a calculator
Article
Payroll Reporting: What to Include
By Julie Thompson | April 15, 2024

Learn what information to include in a payroll report, both to ensure legal compliance and to improve financial management.

Article
Preventing Network Security Threats and Vulnerabilities
By Adam Uzialko | April 15, 2024

Working through security threats can help you protect your small business and its customers.

Article
What Should Your Profit Margins Be?
By Natalie Hamingson | April 15, 2024

Learn why profit margins are important to your business and how to maximize them.

Article
How to Buy a Secure Business Laptop
By Neil Cumins | April 15, 2024

Learn how to buy a secure business laptop – and some key features to protect both the laptop and its contents.

Article
Emotional Intelligence Skills: How to Spot Them in Hiring
By Chad Brooks | April 15, 2024

Research says that emotional intelligence is more important than IQ and technical skills. Learn how to focus on EQ in the hiring process.

Article
DIY PR: 11 Public Relations Solutions for Small Businesses
By Max Freedman | April 12, 2024

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Article
How Artificial Intelligence Will Transform Businesses
By Adam Uzialko | April 12, 2024

This guide explains how AI is already changing the business landscape and how small businesses might leverage the technology.

Article
Artificial Insurance? How Machine Learning Is Transforming Underwriting
By Adam Uzialko | April 12, 2024

Artificial intelligence is making the insurance industry smarter and faster. Here's how machine learning is changing the underwriting process.

Accountant using a calculator
Article
Accounting Ratios and Formulas: The Basics You Need to Know
By Matt D’Angelo | April 11, 2024

Accounting ratios and formulas streamline the bookkeeping process and help you evaluate your company's finances. Learn how these ratios and formulas work.

Article
What Is the Expense Recognition Principle?
By Dock David Treece | April 11, 2024

The expense recognition principle is a concept in accounting outlining when a business should recognize its expenses. Learn how it works.

Article
10 Top Expense Trackers
By Sean Peek | April 11, 2024

Expense trackers can help you track and document how you and your team are spending money. These are some of the best expense trackers out there today.

Accountant using a calculator
Article
Balance Sheet vs. Income Statement: What’s the Difference?
By Vishal Sanjay | April 11, 2024

Balance sheets and income statements are related but not the same. Learning the difference and when to use each can aid your business’s financial health.

Accountant using a computer and a calculator at a desk
Article
Best Billing Practices for Small B2B Companies
By Jennifer Post | April 11, 2024

This guide includes billing tips for small B2B companies looking to maintain a healthy cash flow.

Accountant using a calculator
Article
What Is the Accounting Cycle?
By Vishal Sanjay | April 11, 2024

Learn the accounting cycle, an eight-step process for recording and analyzing your company's financial activities to ensure accurate bookkeeping.

Article
Struggling for Cash Flow? Strategies for Survival
By Skye Schooley | April 11, 2024

Cash flow is critically important to a small business’s survival and success. These cash flow strategies can help you ensure your business has the cash on hand it needs to grow and succeed.

Article
The 8 Types of Accounting
By Cynthia Uzialko | April 11, 2024

This guide describes eight accounting methods small businesses can use to manage their finances.

Article
Is Not Accepting Credit Cards Hurting Your Bottom Line?
By Mona Bushnell | April 11, 2024

As cash payments decline and contactless payments grow, not accepting credit cards could hurt your business. Learn why your business should accept cards.

Accountant using a calculator
Article
Business Liabilities Every Owner Should Know
By Jamie Johnson | April 11, 2024

This guide identifies common business liabilities that every small business owner should keep track of and understand.

Article
When Should You Hire a CPA?
By Jamie Johnson | April 11, 2024

When is the right time for your business to hire a CPA to take care of your tax needs? This guide explains how to know when to hire an accountant.

businesswoman standing over a series of paper reports on a desk
Article
How to Define Accounting for Business
By Matt D’Angelo | April 11, 2024

Business owners should understand the basics of accounting, including what accountants do. Learn how to improve your fundamental accounting knowledge.

Article
Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | April 11, 2024

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Article
How to Create a Desirable Compensation Plan
By Patrick Proctor | April 11, 2024

A competitive compensation plan provides desirable direct and indirect compensation types. Learn how to develop a fair, competitive compensation plan.

Businessman using a laptop
Article
A Small Business Guide to Computer Encryption
By Andreas Rivera | April 11, 2024

Encryption protects the data on your computer and networks. Here's why it's necessary – and how to easily achieve it.