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Sales & Marketing

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Customer Loyalty:  What is Gamification?
May 24, 2013  |  12:45 PM ET
Gamification injects game play and rewards into everyday activities to build customer loyalty and increase engagement. View Full Article
May 23, 2013  |  09:02 AM ET
Many businesses are missing the mark due to a poorly conceived or developed apps. View Full Article
May 21, 2013  |  09:45 AM ET
The mall also affords shoppers the ability to buy it today and wear it today. View Full Article
May 20, 2013  |  06:52 AM ET
Local search apps are tapping into a very desirable demographic of potential customers. View Full Article
May 16, 2013  |  09:28 AM ET
Using these tips can help monetize your online video content. View Full Article
May 15, 2013  |  10:46 AM ET
Email marketing is a cost-effective way for small businesses to reach their customers. Here’s a guide to the best practices of email marketing. View Full Article
May 13, 2013  |  11:25 AM ET
Pinning indiscriminately doesn’t translate into automatic Pinterest success. Author and expert Karen Leland shares her top 10 tips for using the social media network for business. View Full Article
May 10, 2013  |  09:39 AM ET
With the help of its new backing from Facebook, the photo-sharing app Instagram is quickly becoming a marketing tool of choice for businesses, View Full Article
May 10, 2013  |  09:31 AM ET
Rallyverse can analyze your social media habits and find shareable relevant content. View Full Article
May 9, 2013  |  11:02 AM ET
You’ve probably heard a lot about what Pinterest can do for your business. If you still haven’t had time to dive in and figure it all out, it’s really time to get started. View Full Article
May 9, 2013  |  06:47 AM ET
46 percent of consumers say they became more interested in the brand after being exposed to a real-time campaign. View Full Article
May 8, 2013  |  09:24 AM ET
The latest tech tools for marketing your business using social media and beyond. View Full Article
May 7, 2013  |  02:22 PM ET
Business owners are turning away from a once-popular marketing opportunity in favor of other opportunities. View Full Article
May 4, 2013  |  07:29 AM ET
Small business and solo entrepreneurs can tap this market much more easily with these tips. View Full Article
May 3, 2013  |  09:21 AM ET
At this point, it’s practically unheard of for moms not to use social media View Full Article
April 27, 2013  |  05:39 AM ET
The things that keep us from listening well also keep our businesses from improving. View Full Article
April 26, 2013  |  11:25 AM ET
Customers are fed up with irrelevant and distracting advertising. But one particular kind of ad really irks them the most. View Full Article
April 26, 2013  |  10:57 AM ET
There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice. View Full Article
April 26, 2013  |  06:25 AM ET
Facebook fans will spend more with your brand than non-Facebook fans. And, they're worth a lot more than they were just a few years ago. View Full Article
April 25, 2013  |  12:22 PM ET
With job opportunities still scarce, some sales people will have to stick with selling for a company they don't fully embrace. Here's how to survive it. View Full Article
April 19, 2013  |  11:58 AM ET
How you treat your customers is as important as the quality of what you sell them. View Full Article
April 15, 2013  |  11:09 AM ET
Having a unified offline and online presence is critical for businesses trying to make the right impression on their customers. View Full Article
April 12, 2013  |  11:06 AM ET
Customer testimonials can reach potential clients outside of traditional marketing. View Full Article
April 12, 2013  |  05:52 AM ET
If your company isn't "nice" from the top down, not only will your profits suffer, but you'll actually spend more money on marketing than you have to. View Full Article
April 11, 2013  |  10:34 AM ET
No matter what you're selling, sometimes a good story is the thing that closes the sale. View Full Article
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