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June 18, 2013  |  11:38 AM ET
Forget the bells and whistles; above all else, customers want websites and apps to work. View Full Article
June 18, 2013  |  10:54 AM ET
When a business messes up an order or provides bad service, customers usually give the business a second chance. What you do next is what really matters. View Full Article
SALES & MARKETING:  What is Showrooming?
June 17, 2013  |  04:03 PM ET
Showrooming is comparison shopping taken to new heights. View Full Article
June 17, 2013  |  09:27 AM ET
Based on the book and movie, this "Moneyball" helps businesses identify strengths and weaknesses of sales people, and helps turn them into MVPs. View Full Article
June 14, 2013  |  10:18 AM ET
Your business success flows from your target market, so take time to choose your audience. View Full Article
June 14, 2013  |  10:05 AM ET
While some ads really annoy consumers, ads with customized offerings based on browsing habits are actually welcome. View Full Article
June 14, 2013  |  08:27 AM ET
64 percent of all American small businesses have gone global with sales. View Full Article
June 11, 2013  |  02:45 PM ET
Brand leaders, beware: once you slip from the top spot, you may never return. View Full Article
June 10, 2013  |  09:16 AM ET
While most retail segments suffered during the recession, sales of green products rose, despite the flailing economy. View Full Article
June 6, 2013  |  11:44 AM ET
New statistics on social media usage reveal that incorporating Google+ into your marketing plan is a must. View Full Article
June 5, 2013  |  09:03 AM ET
Best Buy, Walmart and Target feel the loss as online giant Amazon gains. View Full Article
June 4, 2013  |  09:34 AM ET
Consumers are looking for a little more convenience in their online shopping experience, new research shows. View Full Article
June 4, 2013  |  08:11 AM ET
Marketing linked to interesting, relevant content is the most effective form of monetization. View Full Article
May 30, 2013  |  10:14 AM ET
Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. View Full Article
May 29, 2013  |  12:13 PM ET
Convenience is where mobile holds the trump card, but making shoppers feel more at home will benefit any retailer. View Full Article
May 29, 2013  |  06:35 AM ET
Customers often get uncomfortable when given free samples. View Full Article
May 28, 2013  |  06:57 AM ET
Good news for small businesses that want to try social marketing. It doesn't cost much. View Full Article
Customer Loyalty:  What is Gamification?
May 24, 2013  |  12:45 PM ET
Gamification injects game play and rewards into everyday activities to build customer loyalty and increase engagement. View Full Article
May 23, 2013  |  09:02 AM ET
Many businesses are missing the mark due to a poorly conceived or developed apps. View Full Article
May 21, 2013  |  09:45 AM ET
The mall also affords shoppers the ability to buy it today and wear it today. View Full Article
May 20, 2013  |  06:52 AM ET
Local search apps are tapping into a very desirable demographic of potential customers. View Full Article
May 16, 2013  |  09:28 AM ET
Using these tips can help monetize your online video content. View Full Article
May 15, 2013  |  10:46 AM ET
Email marketing is a cost-effective way for small businesses to reach their customers. Here’s a guide to the best practices of email marketing. View Full Article
May 13, 2013  |  11:25 AM ET
Pinning indiscriminately doesn’t translate into automatic Pinterest success. Author and expert Karen Leland shares her top 10 tips for using the social media network for business. View Full Article
May 10, 2013  |  09:39 AM ET
With the help of its new backing from Facebook, the photo-sharing app Instagram is quickly becoming a marketing tool of choice for businesses, View Full Article
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