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ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Campaigner is the best email marketing software for larger businesses because its features allow them to scale their email efforts at the right price. These features include customizations, automated...

Small businesses don't want to overspend on mailing and shipping. See if you need postage equipment, and learn the equipment types and costs.  

This guide explains the concept of market intelligence and offers tips on how to use it for your small business.

B2B companies offer products and services for other businesses and organizations. Learn how B2B works, and how it differs from B2C and DTC models.

Hyperadoptive customers rapidly change behaviors and are willing to try new brands and products. Learn how to identify and keep hyperadoptive customers.

Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.

Effective trade show displays grab attendees' attention and boost sales. Learn what makes a good trade show display and find one that fits your budget. 

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

To help bridge the language barrier, companies are using business translation services. Learn how these services ensure perfect translation of documents. 

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Find out the pros and cons of outsourcing customer service to an offshore call center and see what factors to consider.

Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.

Consumers are getting wiser about the products they use, the accompanying packaging and the overall impact on the environment.

Learn how Industry 4.0 is optimizing manufacturing with artificial intelligence, 3D printing and other technologies.

Learn how to use Google's free Business Profile to reach potential customers and establish and maintain your business's online presence and reputation.

Not every business focuses solely on Gen Zers and millennials. If you're looking to market to older demographics, here are a few tips to keep in mind.

Appointment-setting services automatically book meetings with prospects. Learn how to find an appointment-setting service and how it can help your company.

Healthcare organizations rely on CRM software to track patients and monitor vitals, but the systems must comply with HIPAA. Learn how to ensure yours does.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

To make your business idea a reality, you need a business plan. Check out these simple business plan templates to get started.

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

Salesforce is a dominant force in the customer relationship management world but small businesses have alternatives. See more options for CRM software.

If you're not a fan of Google Alerts, use these alternative tools to monitor your business online.

Using CRM software in your business requires your sales team's input. Learn how to choose and implement the right CRM software for your team. 

Learn the best way to deal with complex information so you can gather, analyze and use big data to benefit your company.

This guide covers the important steps of implementing a CRM software for a small business.

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.