Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Steve Griggs, owner of Steve Griggs Designs, explains how this image represents his business.
At Steve Griggs Designs, I help New Yorkers save headaches, nightmares, time and a lot of money, while building the landscapes and relaxation spaces of their dreams.
In high school, I took a career aptitude test and after answering an endless amount of questions I was matched with a career in landscape design. The decision to start my business was as easy as that. I knew early on that I wanted to live my own dream and not someone else's.
The above photo sums up all my work: This isn't landscape design; this is lifestyle design. I am a native New Yorker and I know how hectic life can be, but I also know the importance of family. I am here to make the entire process an easy one so that you can enjoy life.
The goal is to create an oasis for my clients – a beautiful space for the family to reconnect and unwind with a cup of coffee by the pool. Home improvements are not typically easy and the process is extremely complicated. I pride myself on being able to break that mold. My business is a one-stop shop, and I am always involved in the entire process from inception to even after completion. I know many of my clients for life.
I find one of the most challenging aspects of my job is educating the client on what's involved. They need to understand that a backyard project is a huge undertaking and they need to be extremely selective as to who they choose and why. There are many moving parts and the customer should not base their decision on price alone. Many consumers are uneducated in this type of business and they typically base their decisions on price alone, because they don't know anything else. They see a picture in a magazine and they want the dream and they also want it done yesterday. I can make the dreams happen, but first I need to educate my clients on how to best get us there.
Edited for brevity and clarity by Nicole Fallon.