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Start Your Business Entrepreneurs

Small Business Snapshot: Wedaways

Small Business Snapshot: Wedaways Credit: WEDAWAYS

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Renée Strauss, co-founder and CEO of Wedaways, explains how this image represents her business.

Wedaways is an online, membership-based platform that makes planning for a destination wedding and honeymoon very easy and personalized. We offer an international network of gorgeous luxury properties and wedding planners that we have personally visited and vetted. Our all-in-one platform allows couples to search, favorite, compare, request estimates and book their celebrations directly with the properties through a secure, easy-to-use dashboard. Once venues are booked, we match members with up to two of our local, world-class wedding planners according to specific needs and wants.

Members can send the planners Requests for Proposals through the dashboard and finalize their dream team to design, plan and produce their weddings. The dashboard also allows users to share ideas, images, contracts, schedule payments, create guest lists, manage travel itineraries and send save-the-dates.

I started the business after spending 35 years in the wedding industry, working in luxury bridal retail and importing European wedding gowns, to consulting with Hollywood on wardrobe/costumes and planning/producing local and destination weddings.

In the above picture, I stand in front of the gowns that were the backdrop of my TLC reality show, "Brides of Beverly Hills." The international success of this show inspired me to move on from brick & mortar, and build something in which I could incorporate all my knowledge of weddings, love of travel and business acumen. Using my experience combined with carefully fostered industry relationships, my career organically evolved into this next step with Wedaways.

Wedaways caters to the U.S. market of engaged couples that want luxury destination weddings. They demand excellence, deservedly so. Adding the best properties worldwide to continue growing our portfolio is a very demanding and constant process.  This, as well as aligning ourselves with other industry-related business, is critical and one of our biggest challenges. 

Edited for brevity and clarity by Jennifer Post.