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Start Your Business Entrepreneurs

Small Business Snapshot: Pure Cycles

Small Business Snapshot: Pure Cycles The Pure Cycles co-founders / Credit: Ted Soqui

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Jordan Schau, co-founder of Pure Cycles, explains how this image represents his business.

Pure Cycles aims to get more people on bikes by offering stylish, affordable, well-built bicycles for all shapes and sizes. We design bicycles and biking accessories for the average person and the cycling enthusiast alike.

Our company started in a college dorm room. My childhood friends, Austin and Michael, and I simply wanted bikes to ride to class that were affordable and reflected our personalities (i.e. stylish). Not being able to find anything that fit our requirements, we decided to make our own, and Pure Cycles was born.

My co-founders and I wrote and submitted a business plan to a competition at our alma mater, University of Wisconsin – Madison and took the top prize. We used the prize money to fund our very first order of fixed-gear bikes, which instantly became a hit. From then, Pure Cycles has continued to refine bikes, and we're constantly releasing new models with the intention to get more people on two wheels.

Pure Cycles just launched its first electric bike, VOLTA, which has become our biggest challenge thus far in terms of design and development. VOLTA is our take on a high-tech e-bike built for the everyday rider and is symbolic of where Pure Cycles is headed.

Despite the transition out of a college dorm and into a large Burbank, Calif., warehouse, our commitment to the bikes and the business has never wavered. Most importantly, Austin, Michael and I have been best friends since kindergarten and after working together for nearly seven years, we have only strengthened and grown our bond through starting Pure Cycles. As the company keeps growing, we have always made sure that our friendship has remained as unchanged, like our commitment to producing kick-ass bikes.

Edited for brevity and clarity by Nicole Fallon Taylor.