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Start Your Business Entrepreneurs

Small Business Snapshot: GoPuff

Small Business Snapshot: GoPuff Credit: GoPuff

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Yakir Gola and Rafael Ilishayev, co-founders of GoPuff, explains how this image represents their business.

goPuff is the fastest and most convenient on-demand delivery application in the country today. Currently operational in 16 U.S. cities and growing every month, goPuff offers more than 3,000 products — everything from snacks, beverages, electronics, alcohol, household items, pet supplies, etc. — delivered in 30 minutes or less, for a mere delivery fee of $1.95 (which is waived for orders over $49).

While attending Drexel a couple years ago, we found it unbelievable that there wasn't an online alternative to running around, store after store, cab after cab, to get the supplies and products students and young professionals needed daily. What began as the perfect collegiate service quickly evolved into something larger and something everyone, regardless of age or profession, could make a part of their every day.

Our business model is all about convenience: How can we deliver the goPuff customer the variety of products they want, when they want it, where they want it, and for an affordable price? Furthermore, how do we create an experience so unique and so unforgettable that when the customer thinks "I need" or "I want," he or she immediately turns to goPuff? Building a service that works with our customers' lifestyle, not against it, no matter the lifestyle - this is the essence of the goPuff mission.

The biggest challenge goPuff faces today is continuing to innovate and enhance the user experience. This includes making our service available 24/7 in every market (currently 24/7 in Austin, TX; Chicago, IL; Philadelphia, PA; Phoenix, AZ; Washington, DC) and have plans to cut the delivery timeframe down from 30 minutes to about 10 minutes by 2018.

Edited for brevity and clarity by Nicole Fallon Taylor.