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Start Your Business Entrepreneurs

Small Business Snapshot: Nomva

Small Business Snapshot: Nomva Credit: Hannah Minardi for Nomva

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Caroline Beckman (CEO) and Nina Church (COO), co-founders of Nomva, explain how this image represents their business.

We make zero-compromise food. In the day and age of smartphones and self-driving cars, we believed it was time to create food that truly checked all the boxes: transparent, delicious, truly healthy, accessible and fun. Our flagship line are probiotic super smoothies — nothing but whole, organic fruits and vegetables blended with 2 billion of the strongest vegan probiotics on the market. They are never heated, non-GMO, and additive- and preservative-free. Then we put it all into a pack optimized for utensil-free, grab and go convenience. And this line is just the beginning!

We started Nomva to solve our own needs. We met while we were both working at Suja Juice, so we had exposure to a lot of companies, ideas and entrepreneurs in the food and beverage space. We knew there was a gap in the market for a product that was fresh, contained fiber to keep you feeling fuller than when drinking a beverage, and had the benefit of probiotics. But as consumers, we realized that there weren't any products we believed with 100 percent confidence had our backs.

We had the opportunity to build a food company for our generation that they could trust. So we hit the blender and created our first line, which we've been lucky enough to have supported by major retailers like Whole Foods, Target and Kroger.

The Nomva family is filled with badasses. They hold themselves to a high standard and are always true to themselves. They are impatient when it comes to doing what needs to be done and changing the world for the better. They never settle, and never stop looking for new experiences and new ways to enrich their lives and our world. This photo captures that moving, exploring energy (of 18-year-old team member Maile Minardi) and how Nomva empowers those life journeys.

Helping consumers discover and understand all Nomva has to offer is a challenge for us and will require a lot of hard work and strategy. When it comes to better food, we can be a little extreme — so each of our products is stacked for health and wellness. It's already been a challenge to communicate "why buy a probiotic super smoothie" since there are so many amazing attributes of our product, and there will only continue to be more issues as we essentially build out a new category of functional "beverage as snacks" products.

Edited for brevity and clarity by Nicole Taylor.