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Start Your Business Entrepreneurs

Small Business Snapshot: Cabeau

Small Business Snapshot: Cabeau Credit: Cabeau

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. David Sternlight, CEO and founder of Cabeau, explains how this image represents his business.

Cabeau is a world leader in consumer travel products dedicated to "Travel Made Better." Available in more than 110 countries, our brand is committed to creating exceptional and affordable products for all of life's journeys.

Our company began with one simple mission: to create a travel pillow that actually works. During my career playing professional basketball for Maccabi Tel Aviv, I spent long hours on the road. I'm 6'8" so as a tall athlete, travelling could be very uncomfortable. With that in mind, I was inspired to create a better travel experience for others.

Our goal was to create a high-quality and functional product that addressed a common issue most travelers can relate to – finding comfort. We were also determined to prove that style and performance were not mutually exclusive. We surveyed thousands of travelers at airports around the world, understood their needs and listened to their feedback when developing the Evolution Pillow. It is a product created by the people for the people.

What started with the Evolution Pillow, one of our signature items, has now evolved into a technologically advanced assortment of solution-driven products. We also offer a smart collection of travel necessities including a Midnight Magic Sleep Mask, travel blanket, The Better Umbrella, backpacks and more. Each uniquely crafted accessory is designed to make travel easier, more manageable and infinitely more comfortable.

Corporate social responsibility (CSR) is paramount to our brand. Our Cabeau Cares program is committed to giving back — both in our local community and on a global scale. In addition to partnering with large philanthropic organizations, we also shut down our office one day each month so that Team Cabeau can give our time to a local charity, organization or neighborhood.

Our latest activity was Feel Good Friday in January 2017, during which the team at our headquarters in Woodland Hills, California, joined together to spread happiness, joy and laughter in our local community. Our team gathered at a high traffic intersection holding signs that relayed different messages for all to see, such as Choose Happiness, Dream Big, Give 3 Hugs Today and It's Friday, Smile. Our main goal was to give the community something to smile about and what resulted was nothing short of amazing. Throughout the morning, dozens of people came up to us for hugs and let us know that our small gesture brought a small to their face or lifted their spirits. Simple acts of kindness can oftentimes be the most powerful.

The bonding experience that happens through Cabeau Cares has also led to a higher employee retention rate. Our team becomes invested in the fabric, spirit and comradery of the company and giving back. Meanwhile, the monthly initiatives are structured in a way that really encourages meaningful involvement. Each month a different team member plans and executes a charity event or idea that is near and dear to them.

More and more, the travel experience is corroding with upcharges, cramped spaces and other inconveniences. As such, our passion is fueled all the more to creating a first class experience for travelers across the globe. We are investing in innovation and our extreme growth goals challenge us to find the smartest production solutions. We have been committed to securing the right partners that will assist us in providing tools needed for continued success. These partners will enable us to further grow our infrastructure, compete for new business and meet demands for future orders.

Edited for brevity and clarity by Nicole Taylor.