Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Stephanie Choi, co-founder and COO of Sawyer, explains how this image represents her business.
Founded in 2015, Sawyer is creating a community set on taking local businesses and families on giant adventure. Our website helps parents discover and book local classes — everything from ballet to science — for their children.
When my daughter was 18 months old, I struggled to find local classes with reliable reviews that would keep her busy and foster her development. I found the whole listserv process to be archaic. So, I teamed up with Marissa Alden to create Sawyer with the initiative to reimagine the process and bring the best education providers from the area all into one place.
Sawyer has partnered with more than 300 education providers around NYC and offers a robust inventory of over 1,000 full-semester classes and camps. While the platform offers drop-in classes, Sawyer focuses on semester-long sessions so that children can truly build their developmental skills through consistency.
This baby DJ's face is everything that Sawyer has come to represent — the face of joy and wonderment aroused from a unique, fun and hands-on class. Whether it's through music, Petri dishes or dress-up, Sawyer wants to provide parents with the tools they need to let their children explore and develop their talents early. With this particular little DJ, Sawyer is happy to see his excitement and curiosity are as big as those headphones.
Sawyer is currently in the works to announce a launch in a new city. We hope to reach neighborhoods nationwide so that every parent can book fun, meaningful classes for their child.
Edited for brevity and clarity by Nicole Taylor.