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PopUp Profile: CitiKitty's Pet Project


BusinessNewsDaily meets lots of entrepreneurs. We always find that learning about the person is as much fun as learning about their business. Our PopUp Profiles go beyond the bottom line to learn what makes them tick.

Rebecca Rescate is the inventor of CitiKitty, a cat toilet-training kit that teaches cats how to use a toilet, rather than a litter box, in as little as five weeks.

Rescate and her CitiKitty product appeared on the television show “Shark Tank” last Friday and accepted an offer from TVGoods founder and Shark Tank “judge” Kevin Harrington for a $100,000 investment in CitiKitty in exchange for 20 percent equity in the company. Rescate plans to use the money to launch a national advertising campaign and to start distributing through retail channels.

She tells BusinessNewsDaily who inspired her to become an entrepreneur and what she thinks is the next big thing.

What does your company do? CitiKitty has created the ultimate solution to the woes of your cat's litter box — The CitiKitty Cat Toilet Training Kit.

What was your first job? OK.  Were talking first ever or first real job? You pick. First ever — my first-ever job was selling ice cream on an ice cream bike when I was 14 at the beach. I spent a little too much time socializing during the gig and only made about $25 a day.

My first real job was working for a startup software company called RedDot Solutions (now known as the Web Solutions Group at OpenText). RedDot had that startup vibe and it was an inspiring environment to work in.

What was your worst job? I am one of the lucky few that has never had a bad job. I don't believe in doing things you don't enjoy or are not passionate about.

Who inspired you to become an entrepreneur? My parents . They taught me to be in charge of my destiny and I never knew there was another way.

What one person, dead or living, would you have on your fantasy board of directors? Sir Richard Branson. I want to have fun while turning CitiKitty into a multimillion-dollar business and he would make sure neither goal got left behind.

What fictional character do you most admire? Launchpad McQuack. He always has a smile on his face no matter how many planes he crashes.




Social media: Godsend or evil distraction? Both! But I use it only for good. Call me crazy but I like to socialize in person.

What did you eat for breakfast this morning? My kids’ left-over oatmeal.

What’s your ideal retirement? I should be retired already but since I am not I will keep working towards it. Apartment in NYC and house on an island like Branson, here I come!

Lefty or righty? Righty.

Why do you do what you do? More products! The ideas never stop and I look forward to trying my hand and what I think is the next big thing.

What’s the next big thing? Besides my line of irresistible cat treats TunaTreats, I am going to try my hand at something outside the pet world. Stay tuned!

You can find CityKitty on Facebook or follow them on Twitter @CitiKitty.