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Start Your Business Entrepreneurs

Small Business Snapshot: Montez Renault

Small Business Snapshot: Montez Renault Credit: Montez Renault

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Chris Butler, co-founder and chairman of Montez Renault, explains how this image represents his business.

There's a simple philosophy behind Montez Renault: Men who look good and feel good can be inspired to do good. The male grooming sector has evolved from being nonexistent to a multibillion-dollar industry.

My co-founder and former football teammate, Karlos Montez Dansby, and I set out to elevate men's grooming with a collection of luxury hair, body and skincare products crafted from the highest quality ingredients that offers the most cutting-edge innovations in science. True to our healthy-living ideology, Montez Renault products are always free of parabens and sulfates, and each has received personal recommendation from a team of top dermatologists. Our products are comprised of botanical extracts, antioxidants, proven active raw materials, organic and natural oils, cosmetic grade proteins and amino acids, and skin soothing and healing vitamins.

This photo perfectly depicts our initial vision: an establishment that would change the evolution of grooming standards for the state of Alabama. It portrays where the idea behind Montez Renault all started- back in our hometown of Birmingham, Alabama, in 2009 at Butler's Grooming Club. We thought of creating an exclusive, forward-thinking man-cave where guys can get away and be comfortable. We knew we had to offer unique amenities like beer/wine, pool tables and big screen TV's., Shoe shines are offered, and guys can also get a mani/pedi/shave-- the ultimate sophisticated man destination.

Within three years of opening our first salon, we opened a second Butler Club inside the Saks Fifth Avenue in Birmingham. From there, we came up with the idea of Montez Renault, and spent well over two years experimenting with different scents and organic ingredients. The final product was a flawless grooming line birthed of the highest quality ingredients and based in sound science. 

The men's grooming industry has exploded over the last few years; we're constantly fine-tuning our business practices, implementing new strategies for growth, and enhancing the product so that we can stay competitive in the marketplace. Also, we always want to ensure we have the right team in place. Lack of engagement in the workforce is at a record high, and as a business owner I want to see that our employees stay engaged, passionate, and excited about the brand. Lastly, finding the right investors is an ongoing challenge. We want to reach partners that truly understand and admire our vision, and share a mutual desire to take Montez Renault to new heights.

Edited for brevity and clarity by Jennifer Post.