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Need PR Help? NYU to the Rescue

Small businesses and entrepreneurs looking for a public relations help can now apply for free assistance from students and professors at New York University (NYU).

The Marketing and Public Relations Continuing Education Program at the NYU School of Continuing and Professional Studies is accepting applications for its 22nd Annual Public Relations Strategy and Execution Summer Intensive, in which professors and students craft public relations campaigns that small businesses and nonprofit organizations will be able to use afterward.

Selected clients will work with the students, who are led by experienced public relations professionals, to replicate a real-world experience complete with client meetings, follow-up conversations and a final presentation of the proposal.

Past program participants have included Danza Fiesta, a multicultural dance company; Gali Theater, a nonprofit children's theater; Minimities, an online cartoon series from Language Mate; Mary Arnold Toys, a family-owned toy company; and Underdog ResQ, a nonprofit dog rescue.

To qualify as one of the program’s pro bono clients, applicants should be a 501(c)(3) Not-For-Profit organization or should be an entrepreneur or small business that has been in business for five or more years and have an objective that can be supported by a communications campaign that students can create during the one week summer intensive. 

Those who are interested can submit their application — which should include a description of the organization, existing marketing collaterals, contact information and a statement about the organization’s or business’ communications challenges and reasons for wanting to participate in the program — to Renée Harris at scps.marketing.pr@nyu.edu. Submissions are due by May 16.

Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.