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Lead Your Team Leadership

Leadership Lessons: Bring Out Everyone's Individual Best

Leadership Lessons: Bring Out Everyone's Individual Best

There's no one "right" way to lead a business. Today's leaders have a lot of wisdom to impart about managing the modern workforce, because each one approaches leadership in his or her own unique way. Every week, Business News Daily will share a leadership lesson from a successful business owner or executive.

  • The leader: Sandy Rubinstein, CEO of DXagency
  • Time in current position: 7 years
  • Sandy's philosophy: "Manage each person in a way that brings out their individual best, encourages creativity, and maintains a professional work environment for all."

My career spans over 20 years, and I've worked with brands such as USA Networks, General Motors, Nick@Nite and TV Land, Fuse Network and Lifetime Networks. After taking over operations at DXagency in 2009, my biggest challenge was transforming the squad of five from a mom-and-pop shop and turning it into a thriving business. DXagency's amazing growth could not have happened without instilling critical internal processes – from HR procedures to financial and job-flow structures. The company quickly blossomed to more than 50 employees across multiple offices. 

Mentorship is something I feel passionately about, given my own experience. I believe it's important to have someone who can give critical feedback in a safe place. I was fortunate to have one mentor who helped guide me through every stage of my career. 

I found mentoring so rewarding that it's led to integrating mentoring and cross-training programs at DXagency and in my educational work. I mentor local high school students, business school students from the University of Miami and many of my former staff.  

I will gladly stand in the background while others shine. I like to bring out the best in people; I am genuinely happy watching others reach new heights. 

Edited for length and clarity by Nicole Taylor.