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Grow Your Business Sales & Marketing

'YouTube Director' Helps Small Businesses Craft Video Ads

'YouTube Director' Helps Small Businesses Craft Video Ads
Credit: weedezign/Shutterstock

It's no secret that video advertising is more important for entrepreneurs than ever, but quality footage can sometimes be inaccessible to the small business owner. YouTube is looking to change that with a new suite of products called "YouTube Director."

YouTube claims the free application would enable an entrepreneur to create a video advertisement in less than 20 minutes. YouTube Director utilizes premade templates, which allow you to shoot footage directly on your iPhone and then simply synthesize that footage into a finished product showcasing your business. An Android version of YouTube Director is coming shortly, the company said.

Once you've created your video, the app helps you add music and graphics. Then, you can easily deploy your video onto YouTube, share the content on your social media networks and embed it on your website. A YouTube AdWords expert will even help you set up your video so that it gains the traction you need to best promote your business.

Another component of the new suite is YouTube Director onsite, which helps connect professional filmmakers with entrepreneurs who spend at least $150 on advertising with YouTube. The filmmakers partner with YouTube to create videos for small business advertisers free of charge. While this service is currently available only in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube said it expects to expand the program to more locations soon.

Finally, if your business is selling a mobile application, YouTube Director automated video can automatically compile logos and screenshots of the application from the App Store or the Google Play Store to make an advertisement for your app.

Not only are YouTube videos easy to share and embed around the internet, but the platform itself is also home to over 1 billion users. According to YouTube's own statistics, the platform reaches more 18- to 49-year-olds than any cable network, and watch time has grown by 50 percent annually for the past three years. By providing an easy way to create videos and a massive platform to support them, YouTube offers entrepreneurs a simple way to connect with large pools of potential clients.

YouTube said it envisions the director suite as a way to empower entrepreneurs who would otherwise have to forego the use of video in an increasingly digital and visual marketplace. To see if YouTube Director might help you, check out this blog post that YouTube published announcing the suite's release.

Adam C. Uzialko

Adam received his Bachelor's degree in Political Science and Journalism & Media Studies at Rutgers University. He worked for a local newspaper and freelanced for several publications after graduating college. He can be reached by email, or follow him on Twitter.