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Start Your Business Entrepreneurs

Small Business Snapshot: The Pontes Group

Small Business Snapshot: The Pontes Group Credit: The Pontes Group

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Lais Pontes, founder and president of The Pontes Group branding, marketing and PR agency, explains how this image represents her business.

The Pontes Group is a leading branding, public relations and marketing agency with offices in South Florida and an office and a showroom in Los Angeles. I launched my company in 2013 at the age of 24, and in a little more than three years have been able to rapidly scale the business to become bi-coastal and boast a client roster that has represented clients from more than 10 countries around the world. 

I am extremely proud of having started my business by myself. I used the money I saved, and worked out of the spare bedroom of my home. I began with a desk and an old business chair that was falling apart. It wasn't glamorous, but it was mine and it got me to where I am today. 

This photo is my view from the office today, and it's where all the magic happens. The maltipoo in the picture is Bella. She has been with me since the very beginning and is always by my side. We call her "the VP." What this picture doesn't show are all the other desks with the amazing team that supports TPG. 

TPG supports nonprofit organizations the team is passionate about. We take the time to get involved, and do our best to make an impact. Our projects have included launching community events for Broward College, branding financial advisors on national media outlets such as CNBC for The Eppy Group, tripling sales and donations for Headbands of Hope through placements on the TODAY Show, Vanity Fair and celebrities such as Lauren Conrad, and helping take numerous start-up fashion brands to the next level.

I believe in taking big risks to do big things and encourage my clients, employee and community to do the same. Because at The Pontes Group, we don't just think outside the box – we build new boxes every day.

Shannon Gausepohl
Shannon Gausepohl

Shannon Gausepohl graduated from Rowan University in 2012 with a degree in journalism. She has worked at a newspaper and in the public relations field, and is currently a staff writer at Business News Daily. Shannon is a zealous bookworm, has her blue belt in Brazilian jiu jitsu, and loves her Blue Heeler mix, Tucker.