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Mobile Shopping a Big Boon for Online Retailers


If you sell goods or services online, you'd better keep your eyes, your site and your advertising focused on mobile smartphone shoppers, a new study reveals. The mobile shopping spree this year is predicted to ring merchant cash registers to the tune of $9 billion in the U.S. alone.

The survey by InMobi, a mobile ad network, showed that shoppers prefer browsing and buying goods and services from their mobile phones as opposed to their PCs. While bricks and mortar shopping is still favored by nearly half (49 percent) of all shoppers, more than one-third are now comfortable with shopping from their mobile devices. Only a scant 16 percent would rather shop from their PCs or laptops. Mobile is now the top digital shopping tool in the U.S.

The most popular mobile purchases are mobile content and games (bought by 42 percent of mobile shoppers), trailed by consumer electronics (19 percent), apparel (15 percent) and entertainment tickets (13 percent).

There are 74 million consumers in the U.S. that shop using their mobile phone. Their mobile purchases doubled from $1.2 billion in 2009 to $2.4 billion last year. Mobile sales are predicted to increase nearly fourfold this year.

“Mobile shopping is already commonplace, with one in four Americans influenced by or purchasing goods from their mobile devices,” said James Lamberti, InMobi’s vice president of global research and marketing. “It’s an exciting time for the consumer, retailer and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising .”