Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Marc Haddad, who founded PGA Junior Golf Camps in 2015, explains how this photo represents his youth golf instruction business.
The PGA Junior Golf Camps were created to bring quality golf instruction to kids across the country. Offering a wide variety programs designed for the beginner to the advanced player, our camps are led by PGA (Professional Golfers' Association) professionals who have been trained on the various nuances of teaching golf to children.
There really is no other sport which teaches children values which can easily be transitioned from the golf course and into their daily lives. Values such as integrity, perseverance, and discipline, are all ideals in which the very essence of the game is built upon.
Additionally, there is also no other sport which allows for multi-generational and family participation. Grandparents can play into their later years with their sons and daughters, right alongside their young grandchildren, and everyone can have an incredible time. For these reasons, we wanted to introduce the sport to as many young golfers as possible and in the process, support the future well-being of the game we love so much.
This photo captures a young golfer, looking happy and giving the thumbs up — as if to say he had a great day out on the golf course. At PGA Junior Golf Camps, our goal is to ensure that each child at each and every camp across the country feels supported, welcome, and nurtured. While we love to see children improve their putting skills, add an extra 50 yards to their full swing, and master getting up and down, we strive to ensure our campers have fun above all else.
One of the very cool trends we are seeing is the growing number of girls enrolling in our camps. Historically, programs like ours have seen a 90:10 male to female ratio. This past summer, we experienced a 75:25 ratio, which we really like to see. This trending will translate to an increased number of women out on the golf course in future years — not only enjoying the game itself but also some of the ancillary benefits, including using golf as a business tool and networking resource.
The biggest challenge is to ensure we have aggressive, but controlled growth. For the upcoming summer season, we have tripled the number of camp locations. Our team consists of incredibly motivated and seasoned golf enthusiasts who really understand the camp business, so we feel confident that we will have a highly successful summer and then continue our expansion, not only in the number of locations, but also product offerings, in 2017 and beyond.