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Lead Your Team Leadership

Leadership Lessons: Lenny Verkhoglaz, CEO of Executive Care

There's no one "right" way to lead a business. Today's leaders have a lot of wisdom to impart about managing the modern workforce, because each one approaches leadership in his or her own unique way. Every week, Business News Daily will share a leadership lesson from a successful business owner or executive.

  • The leader: Lenny Verkhoglaz, co-founder, president and CEO of home care franchise Executive Care
  • Time in current position: 12 years
  • Lenny's philosophy: "Be honest and forthright in all areas of business to build a solid reputation that people can believe in." (Click to tweet)

Verkhoglaz explains the experiences that helped form his personal leadership philosophy:

We have always stressed the importance of being honest in all areas of our business. This means never cutting corners and being forthright to everyone we work with. We are part of a crowded industry and have learned that the best way to stick out from the crowd is to set high standards and aim to exceed them every time.

The idea to open Executive Care stemmed from an experience my wife, Mila Feldman, and I had while taking care of an elderly neighbor in need. We were overcome with desire to help other people who needed assistance, support and companionship. We both had successful careers in the corporate sector and knew we had the skills and passion necessary to journey into entrepreneurship.

We both come from families that constantly encouraged perseverance, education and honest. Now, we are able to provide the same sort of leadership to our corporate team and all of our franchise partners. We take great joy in welcoming new entrepreneurs into our family and providing them with the skills, resources and guidance they need to succeed.

Nicole Fallon Taylor

Nicole received her Bachelor's degree in Media, Culture and Communication from New York University. She began freelancing for Business News Daily in 2010 and joined the team as a staff writer three years later. She currently serves as the managing editor. Reach her by email, or follow her on Twitter.