Twitter announced in a tweet today (Sept. 19) that it is finally rolling out changes to its 140-character limit. Previously announced back in May, these changes mean more room to get your message across.
Users' "tweets" have always had a 140-character limit, which has forced people to get imaginative, by shortening words or closing the space between a period and the next thought.
Though that creativity might not ever completely disappear, the strict character limit is being lifted, according to today's tweet. In line with a statement previously released on Twitter's blog, addressing another user (@replies) and media attachments (gifs, photos, videos, polls or quoted tweets) will no longer count against the 140 characters.
Additionally, users now have the opportunity to quote and retweet themselves. Twitter enabled the retweet buttons for a user's own tweets, "so you can easily retweet or quote tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed," said the statement.
The site is also eliminating the need to ".@" to tweet at a user and have all of your followers see it. Instead, if you want a reply to be seen by all your followers, you can retweet it to signal that you intend for it to be viewed more broadly, Twitter said.
What this means for business
The new changes will help business owners better post information and interact with customers.
The ability to transmit information through media in addition to summarizing the information via 140 characters will help cut down on unnecessary two-and-three part tweets. The elimination of the @reply character count means better customer service and general interaction with the people keeping your business moving.
Business owners should take this into consideration when communicating with their followers going forward.
For more information on how Twitter can optimize your social media marketing, check out our comprehensive guide.
Additional reporting by Sara Angeles.