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Start Your Business Entrepreneurs

Small Business Snapshot: The Yoga Expo

Small Business Snapshot: The Yoga Expo Credit: The Yoga Expo

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. The Yoga Expo, which just launched in January 2016, hosts events throughout the U.S. and Canada to educate attendees and empower them to enact social change through their daily choices. Founder Kyle Michaud explains how this photo represents the company.

This photo, taken at The Yoga Expo in Fort Lauderdale in April, represents the unity that is created among individuals across the nation through the practice of yoga.  

The Yoga Expo is an eight-city tour, and we are constantly growing. Master teachers travel from around the globe to join local teachers and studios in an exchange of mind, body and spirit.  Each of our events throughout the U.S. and Canada serves as an opportunity for people to connect deeply with their innermost selves. They will also reflect on their daily habits, set personal and attainable goals, and turn those goals into reality through positive, conscious, energy and action. 

I started The Yoga Expo because I wanted to create a place where leaders can come together to educate communities, moving forward with more earth-friendly, sustainable lifestyle practices. The purpose of touring is to connect consumers with eco-conscious businesses, making everyday people aware of the choices that surround them. It serves as a platform to educate and empower consumers about the daily choices that affect our planet. Attendees can expect to learn about plant-based living, sustainable practices, and how to apply that knowledge to their every day.  

We've had more 11,000 attendees at each event, making it the largest festival of its kind. Attendees have access to unlimited yoga and meditation programs, live music throughout the day, local and sustainable food samples, and a unique, 20,000 square foot yoga-themed marketplace. 

One of the challenges that The Yoga Expo faces is overcoming the idea that sustainability and environmental preservation is not important. There is a gap between consumers and the "green space," so we've made it our mission to bridge the two by building a brand that educates and empowers local communities.

Shannon Gausepohl
Shannon Gausepohl

Shannon Gausepohl graduated from Rowan University in 2012 with a degree in journalism. She has worked at a newspaper and in the public relations field, and is currently a staff writer at Business News Daily. Shannon is a zealous bookworm, has her blue belt in Brazilian jiu jitsu, and loves her Blue Heeler mix, Tucker.