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Start Your Business Entrepreneurs

Small Business Snapshot: InstaNatural

Small Business Snapshot: InstaNatural Credit: InstaNatural

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. InstaNatural is an e-commerce retailer that creates natural and organic beauty, hair and skin care products. Founder AJ Patel shares how this photo represents the company.

Patel explains...

This photo represents everything that InstaNatural stands for: an array of wonderful, wholesome ingredients and skin care products along with a beautiful image from nature. The flower signifies magnificence, excellence, success and optimism — all things InstaNatural believes in. The arm represents our discerning customer who selects our formulas after much research, choosing what's best based on high standards for products that produce real results. 

I started InstaNatural on a few bucks and a dream three years ago, and now it's boomed into a thriving online business. The experience has been a whirlwind, and its all because I saw a problem and wanted to fix it. Too many personal care products I used either didn't work, or they had ingredients I didn't feel were safe to use. I wanted something in my daily routine that I truly believed in, so I set out to make it myself. 

InstaNatural now proudly delivers effective natural formulas to personal care enthusiasts all over the world. Last year, we sold more than $17 million of natural beauty and care products, and that's just the beginning. 

So now, I'm focused on the future. I see this company growing beyond my wildest dreams one day. With big plans comes big needs, I've spent the past year hiring the best talent possible to achieve my goals for InstaNatural. I hired a rock star CEO and a powerhouse of a CMO, and together these two are helping take us to the next level. That's one thing I've learned; hiring the best talent is one of the most important elements of running a successful business. Your people need to be your passion. I thank my team for keeping me humble. 

Together we are conquering the natural beauty industry, one product at a time!

Shannon Gausepohl
Shannon Gausepohl

Shannon Gausepohl graduated from Rowan University in 2012 with a degree in journalism. She has worked at a newspaper and in the public relations field, and is currently a staff writer at Business News Daily. Shannon is a zealous bookworm, has her blue belt in Brazilian jiu jitsu, and loves her Blue Heeler mix, Tucker.