Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Tony Ricciardi, president and co-founder of ListenTrust, a bilingual contact center founded in 2006 that handles inbound and outbound sales and customer service calls, explains how this image represents his business.
This photo shows some of our employees and partners walking to La Ferme, Haiti, where they began construction on a new school building. It represents our company's dedication to giving back and building trust, because we had the opportunity to work directly alongside community members and immerse ourselves in their culture.
We started ListenTrust (formerly Listen Up Español) with a focus on helping our clients reach and serve the Hispanic market in the United States. We've recently rebranded and now offer both English and Spanish call center services, because that market encompasses so much more than simply a different language. The new brand encompasses a new vision to help us serve clients in more markets in the United States and Latin America.
The biggest challenge we are currently facing is putting our new brand and name out there. We are still going through some growing pains, but we are actively developing procedures that will help us successfully enter the new markets we're targeting. It is also challenging to get the employees behind the new brand, but we have processes in place that will help ignite the same passion they once had for our old brand. It has been an interesting evolution for our company, both internally and externally.
Our company is extremely passionate about our core values. We make sure that all team members, from executives and management to call center agents, have an immense understanding of our values and we strive to make sure their personal values also align. We take pride in our unique hiring process that holds the company values as the center focus in order to make sure employees are passionate about and dedicated to the work we do.