Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Heather Harris, president of CycleBar, a fitness franchise founded in 2015 that offers premium indoor cycling classes, explains how this image represents her business.
The photo represents our brand, CycleBar, as a premium indoor cycling franchise. Our brand hopes to calm minds, elevate moods and revive senses through cycling, and extend that experience into the communities where Cyclebar is located.
One of the main reasons the business was started and has grown so quickly is the high number of quality franchisees is our ability to create an energy that extends well-beyond a workout class. Whether someone signs up for a ride in our studio or joins us for a pop-up ride at a local brewery, the experience offers a sense of community in which riders truly feel they are part of something special.
Since our brand is known for fueling energy, one of our biggest challenges is recreating that energy through our franchise system with new franchisees. We want to do more than just help people stay in shape — we are planning large scale outdoor rides, partnering with charitable organizations for unique philanthropic events and creating opportunities for CycleBar to be integrated into community events.
An interesting thing about CycleBar is that organizations can team up with different franchise locations to plan CycleGiving™ rides. With these events, charitable organizations receive all proceeds from the riders who register for a designated ride, promoting health and wellness along the way. These rides can generate as much as $10,000 in an hour towards their cause of choice.