Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Elliott Phear, CEO of Phear Creative, a New York City based creative content agency founded in 2005, explains how this image represents his business.
This photo is of the custom-built bar at our office, which represents the production, and "anything is possible" ethos of our agency. Not only do we develop big ideas and plan campaigns for spirits and beer brands — amongst our other clients — but in the "always on" world, we've created our own bar to produce a non-stop stream of content in-house.
We help brands establish cultural relevance with younger consumers, and for the past ten years we've honed our expertise in spirits, beer, fashion, beauty, music, travel and entertainment. Our clients range from Jameson Irish Whiskey to Kings of Leon.
Our cultural intuition is rooted in our background. Before starting the agency in 2005, my business partner, Casey McGrath, and I were producing television shows, music videos and films individually, so since day one we've had a fundamental understanding of what makes people tick and what kind of content people really get excited about. This sort of energy has helped us attract strategy and account teams from the top agencies around the world in addition to our in-house production capabilities. Our agency's mission is to help creative-minded people fulfill their potential, and our agency's capabilities support that.
Outside of our work for our clients, we just launched our own spirits brand, Barking Irons Distilling & Imports Co. Our first product is a 100-proof applejack made from upstate New York apples that are distilled and then aged in charred oak barrels to finish smooth like a whiskey.
The biggest challenge we face is growth. As a smaller shop, sometimes there are just not enough hours in the day to achieve everything we'd like to deliver. But that doesn't stop everyone from putting their heads down and then gathering at our own bar to cheers a job well done.