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Start Your Business Success Stories

Small Business Snapshot: Memory Threads

Small Business Snapshot: Memory Threads Credit: Cameron McClure

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Jenna Fox, founder of Memory Threads, a business founded in 2012 that creates custom quilts from sentimental clothing and textiles, explains how this image represents her business.

Fox explains...

This photo shows a recent custom-made memory quilt commissioned as a surprise anniversary gift from a wife to her husband. She snuck her husband's prized t-shirt collection out of their house and brought it to me. After learning a bit about them and their style preferences, we came up with a fun, quirky, and handsome quilt design. Rather than collecting dust in the corner of a closet, his t-shirt collection, full of wonderful memories, is now proudly displayed in their home.

In 2010, when my son was a year old, I maxed out on storage space for his outgrown clothing in our small apartment. I had the idea to turn my favorites into a quilt and began searching for a quilter. In my mind, the quilt would not just be rows of clothing blocks, but something unique and stylish.  When I couldn't find anyone to make what I envisioned, I did it myself. Being a self-taught quilter means that I'm not bound by traditional quilting rules. I enjoy the process of being creative and thinking outside the box when designing and sewing quilts.  

Now, I take sentimental clothing and textiles and preserve them as modern, functional family heirlooms. Dad's work shirts and ties, grandma's handkerchiefs, concert t-shirts — if it's meaningful, it can be worked into a cool modern quilt design.

The biggest challenge facing Memory Threads is finding ways to market to a larger audience. I've developed a great and loyal local following but I'd love to expand my reach. I'm working really hard to connect and share my story through social media.

Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.