Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Jenna Fox, founder of Memory Threads, a business founded in 2012 that creates custom quilts from sentimental clothing and textiles, explains how this image represents her business.
This photo shows a recent custom-made memory quilt commissioned as a surprise anniversary gift from a wife to her husband. She snuck her husband's prized t-shirt collection out of their house and brought it to me. After learning a bit about them and their style preferences, we came up with a fun, quirky, and handsome quilt design. Rather than collecting dust in the corner of a closet, his t-shirt collection, full of wonderful memories, is now proudly displayed in their home.
In 2010, when my son was a year old, I maxed out on storage space for his outgrown clothing in our small apartment. I had the idea to turn my favorites into a quilt and began searching for a quilter. In my mind, the quilt would not just be rows of clothing blocks, but something unique and stylish. When I couldn't find anyone to make what I envisioned, I did it myself. Being a self-taught quilter means that I'm not bound by traditional quilting rules. I enjoy the process of being creative and thinking outside the box when designing and sewing quilts.
Now, I take sentimental clothing and textiles and preserve them as modern, functional family heirlooms. Dad's work shirts and ties, grandma's handkerchiefs, concert t-shirts — if it's meaningful, it can be worked into a cool modern quilt design.
The biggest challenge facing Memory Threads is finding ways to market to a larger audience. I've developed a great and loyal local following but I'd love to expand my reach. I'm working really hard to connect and share my story through social media.