Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Alexis Monson and Santiago Prieto, the founders and husband and wife duo behind Punkpost, a business founded in 2015 that creates and sends custom letterpress cards through its app, explains how this image represents their business.
This is actually a photo of Alexis preparing to print a set of cards on our 1920s Golding Pearl French printing press, which we purchased last year when we founded Punkpost. We're an app and service for sending handwritten cards, and there are several important parts to it — one is the edgy card collections that we create in collaboration with local artists. We then letterpress all of the cards in-house ourselves. We both took some classes on letterpress printing last summer, and Santiago learned to code to create our app — another important part powering the business.
Prior to launching Punkpost, we were designing and selling a mixed bag of products — everything from wedding piñatas and 3D-printed bottle openers, to a line of letterpress cards. We noticed that when people looked at the cards, they were longing for real human connection that you can't find in a tweet or Facebook message, and that’s how our business was born. We started working with some hip local artists on fun, sweet, snarky collections that are now featured monthly in the app, and worked out a very easy way to send these cards via an app.
We are now seeing a lot of interest from customers all over the world, and are focusing on innovating to add new functionality to our app. For example, most recently we added a feature that allows customers to send a message to multiple recipients with the same few clicks — if you need to send up to 100 handwritten thank-you notes to customers, all it will take is adding their addresses and one message to all that will then be personally handwritten on individual cards.
While there’s a big greeting card industry waiting to be disrupted with new trends and technologies, our target audience, millennials and tech-savvy professionals, are already very much used to instant messaging. They are gladly trading Facebook posts for hardcopy cards with the convenience our service offers, but we still have the challenge of getting people back into the habit of remembering to send each other messages that are more personal than texts. Luckily, once customers try Punkpost, they see how quick and easy it is, and with time get more into the habit of ditching quick texts for handwritten notes that show personal attention.