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Start Your Business Success Stories

Small Business Snapshot: KISS Keep It Simply Stylish

Small Business Snapshot: KISS Keep It Simply Stylish Credit: Amber O'Boyle, Owner

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Rachel Mueller, e-market manager at KISS Keep It Simply Stylish, a business founded in 2010 that sells sample, preview, pre-production and discontinued dresses, explains how this image represents her business.

Mueller explains...

This photo represents our business in many ways. The main focus of the photo is the dress — it's simple, classy and really stands out, which is how we feel about each of our dresses. Since we sell sample, preview, pre-production and discontinued dresses and gowns, about 90 percent of the dresses we sell can't be found anywhere else and our customers love that they can walk in, find a dress and know that they'll be the only ones wearing it at their event.

The setting is also a huge part of our local community — The Carousel is a historical landmark everyone in Pottstown, PA knows. We chose this setting simply because our community is one of the top priorities we have, and we try to give back as much as we can. From starting food drives during the holiday season to donating a percent of sales to breast cancer research, we try to be a part of as many of our local events as possible, because without the people in our community we would not still be here to this day.

KISS Keep It Simply Stylish really started ages ago. The owner, spent years in retail with her family from the time she was a toddler. As she grew up, she developed a strong set of retail skills and a love of fashion, in particular, a love for dresses, because as she says, "Who wouldn't want to wear a dress? Easy to put on, super comfortable, and they look great!" One day she tired of her job and KISS Keep It Simply Stylish was born.

One of the largest challenges we face is getting people in the door year-round. During prom season, we can be so busy that it's overwhelming, and it's the same situation during holidays. Other than that, we struggle with a regular flow of customers day to day.

An interesting new development about us is that we have a new SteamPunk section. Recently we have branched out and expanded our inventory to include corsets, Victorian-style chokers, handmade tulle skirts, and so much more, as a part of our efforts to draw more customers in. So far it's been a success— we're now a part of a Steampunk exhibit at the AACA (Antique Automobile Club of America) Museum in Hershey, PA, where an outfit we designed is featured.

Brittney Helmrich
Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.