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Start Your Business Success Stories

6 Businesses That Put a Unique Spin on Fitness

6 Businesses That Put a Unique Spin on Fitness
Credit: ESB Professional/Shutterstock

Getting in shape can be a challenge. It's not always easy to craft the perfect workout that targets the right muscles and keeps you engaged. Entrepreneurs have been taking new approaches to the way people see fitness and health, encouraging them to embark on a healthier lifestyle by providing fun ways to workout.

These six cool and inspiring businesses are helping people get a better workout and improve their overall health and well-being.

Tone It Up, started by real-life besties Karena and Katrina, offers a lifestyle change for people looking to tone up. They offer a full plan eight-week plan, which includes meal prep and recipe suggestions. If you're not inclined to pay for a plan, there are simple free daily workouts on their site. The girls encourage a high intensity "Booty Call," which suggests you do an early morning workout to jumpstart your day. There is also a community to chat about your TIU journey, engaging lifestyle content, and even workout clothes to make you feel confident while you reach your goals.

Wish you could take your workout back to basics? Throwback Fitness, located in New York City, might just be the gym for you. Throwback Fitness takes inspiration from your favorite recess activities like dodgeball and capture the flag to create a fun, more social way to exercise than what's offered at the usual fitness franchise. You can also participate in fitness takes on college party games like flip cup. For a real feeling of nostalgia, the gym is decorated with retro movie posters and plays music from the '80s and '90s.

You've probably never thought about attending a rave before heading to the office, but that's what Daybreaker is all about. The business has locations all over the world, and throws regular dance parties from 7 a.m. to 9 a.m. The events are alcohol-free, but they do serve coffee and juice, and they're a great alternative to your usual fitness routine.

If you've ever wished you could combine yoga and water sports, Paddle Into Fitness is the answer to your prayers. This business offers yoga classes on paddleboards, which makes this activity a total-body workout as well as a calming, healing experience. Paddle Into Fitness is based in San Diego, but has instructors all over the world, from Ontario and Oahu to South Africa and Hong Kong. Paddle Into Fitness also offers certification classes for those who want to teach classes.

If your usual trips to the gym are starting to feel boring and predictable, try a visit to Brooklyn Zoo, a facility in New York that offers training services in parkour (a discipline involving movement past obstacles and everyday structures), trampoline, tumbling, dance and even ninja warrior training. Some of the classes Brooklyn Zoo offers include breakdancing, aerial silks, contortion and circus class, which includes juggling and unicycling. Brooklyn Zoo spans two floors and there's something interesting for everyone, whether you're a total beginner or an exercise expert.

Pound puts a rock-star spin on fitness by including drumming in its workout routines. The business created its own lightly weighted drumsticks, called Ripstix, which are specially designed to amp up your workout. The workouts themselves consist of cardio moves and strength training to go along with the drumming, and sessions set to music that is carefully chosen to go along with the exercises you're doing. Pound has several locations across the United States and has franchising options for those interested in opening their own Pound venue. 

Additional reporting by Brittney Morgan (Helmrich).

Shannon Gausepohl

Shannon Gausepohl graduated from Rowan University in 2012 with a degree in journalism. She has worked at a newspaper and in the public relations field, and is currently a staff writer at Business News Daily. Shannon is a zealous bookworm, has her blue belt in Brazilian jiu jitsu, and loves her Blue Heeler mix, Tucker.