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Start Your Business Success Stories

8 Businesses That Put a Unique Spin on Fitness

Credit: ESB Professional/Shutterstock

Health and fitness can and should be for everyone. No matter who the person might be, what body type they have or what kind of lifestyle they lead, they can find a routine or community that suits them.

Today, there is an increasing number of fitness startups and communities developing around the country, and the market is ripe for aspiring entrepreneurs who want to join in. Here are eight inspiring businesses that offer unique workout routines to improve overall health and well-being.

Anya is a facility in Manhattan that offers Pilates, yoga and aerial yoga. Known for its intimate atmosphere and committed staff, the gym is located on the eighth floor of its building, offering Zen high above the hustle and bustle of the city. There are small classes for supportive groups and private sessions that cater to guests' individualized goals.

Founded by Cassey Ho (known as blogilates on YouTube), POP Pilates is a workout routine that incorporates basic Pilates moves at high intensity. Ho makes her calendar available for free on her website so viewers can follow along with her YouTube videos. There are also classes by POP Pilates instructors at local gyms. Followers can get more involved by becoming a certified POP Pilates instructor.

Tone It Up (TIU), started by real-life besties Karena and Katrina, offers a lifestyle change for people looking to tone up. They offer a paid eight-week plan, which includes meal prep and recipe suggestions, as well as simple free daily workouts on their website. The girls encourage a high intensity "Booty Call," which suggests clients do an early morning workout to jumpstart their day. There is also a community to chat about the TIU journey, engaging lifestyle content and workout clothes.

NYC's Throwback Fitness takes inspiration from recess activities like dodgeball and capture the flag to create a fun, more social way to exercise than what's offered at a typical gym. Members can also participate in fitness takes on college party games like flip cup. For a real feeling of nostalgia, the gym is decorated with retro movie posters and plays music from the '80s and '90s.

Attending a rave before heading to the office might sound strange, but that's what Daybreaker is all about. The business has locations all over the world, and throws regular dance parties from 7 a.m. to 9 a.m. The events are alcohol-free, but they do serve coffee and juice; and they're a great alternative to a usual fitness routine.

Paddle Into Fitness combines yoga and water sports, offering classes on paddleboards. The activity is a total-body workout as well as a calming experience. Paddle Into Fitness is based in San Diego, but has instructors all over the world, from Ontario and Oahu to South Africa and Hong Kong. Paddle Into Fitness also offers certification classes for those who want to teach classes.

Brooklyn Zoo is a New York-based facility that offers training services in parkour (a discipline involving movement past obstacles and everyday structures), trampoline, tumbling, dance and even ninja warrior training. Some of the classes Brooklyn Zoo offers include breakdancing, aerial silks, contortion and circus class, which comprises of juggling and unicycling. Brooklyn Zoo spans two floors and there's something interesting for everyone, from beginners to experts.

Pound puts a rock-star spin on fitness by including drumming in its workout routines. The business created its own light-weight drumsticks, called Ripstix, which are specially designed to ramp up each workout. The exercises themselves consist of cardio moves and strength training to go along with the drumming, and sessions set to music that is carefully chosen for the exercises. Pound has several locations across the United States and has franchising options for those interested in opening their own Pound venue.

Additional reporting by Shannon Gausepohl and Brittney Morgan.

Sammi Caramela

Sammi Caramela is a recent graduate of Rowan University, where she majored in writing arts and minored in journalism. She currently works as a Purch B2B staff writer while working on her first novel in her free time. Reach her by email, or check out her blog at sammisays.org.