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Start Your Business Success Stories

5 Businesses That Put a Unique Spin on Fitness

5 Businesses That Put a Unique Spin on Fitness
Credit: Alice Tsygankova/Shutterstock

It feels like there are gyms and fitness studios popping up on every corner these days, and it makes sense — exercise is important, and people like options. But if you're looking to start your own fitness business, how do you stand out from the crowd? If you're tired of treadmills and run-of-the-mill fitness classes, these businesses put their own unique spin on working out and are sure to inspire you.

Wish you could take your workout back to basics? Throwback Fitness, located in New York City, might just be the gym for you. Throwback Fitness takes inspiration from your favorite recess activities like dodgeball and capture the flag to create a fun, more social way to exercise than what's offered at the usual fitness franchise. You can also participate in fitness takes on college party games like flip cup. For a real feeling of nostalgia, the gym is decorated with retro movie posters and plays music from the '80s and '90s.

Daybreaker is a business that proves that the early bird doesn't just get the worm — the early bird gets an epic dance party, too. You've probably never even thought about attending a rave before heading to the office, but that's what Daybreaker is all about. The business has locations all over the world, and throws regular dance parties from 7 a.m. to 9 a.m. The events are alcohol-free, but they do serve coffee and juice, and they're a great alternative to your usual fitness routine. Why wake up at 5 a.m. to run on a treadmill when you can dance the calories off?

If you've ever wished you could combine yoga and water sports, Paddle Into Fitness is the answer to your prayers — the business that offers yoga classes on paddleboards. The combination makes this activity a total-body workout as well as a calming, healing experience. Paddle Into Fitness is based in San Diego, but has instructors all over the world, from Ontario and Oahu to South Africa and Hong Kong. Paddle Into Fitness also offers certification classes for those who want to teach classes.

If your usual trips to the gym are starting to feel boring and predictable, try a visit to Brooklyn Zoo, a facility in New York that offers training services in parkour (a discipline involving movement past obstacles and everyday structures), trampoline, tumbling, dance and even ninja warrior training. Some of the classes Brooklyn Zoo offers include breakdancing, aerial silks, contortion and circus class, which includes juggling and unicycling. Brooklyn Zoo spans two floors and there's something interesting for everyone, whether you're a total beginner or an exercise expert.

Pound puts a rock-star spin on fitness by including drumming in its workout routines. The business created its own lightly weighted drumsticks, called Ripstix, which are specially designed to amp up your workout. The workouts themselves consist of cardio moves and strength training to go along with the drumming, and sessions set to music that is carefully chosen to go along with the exercises you're doing. Pound has several locations across the United States and has franchising options for those interested in opening their own Pound venue. 

Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.