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Start Your Business Success Stories

Small Business Snapshot: Curvy Couture

Small Business Snapshot: Curvy Couture Credit: Abby Orona/abbyoronaphotography.tumblr.com

Our Small Business Snapshot series features photos that represent, in just one image, what the small businesses we feature are all about. Dora Lau, CEO and founder of Curvy Couture, an intimate apparel brand founded in 2013 that makes lingerie for women sizes 34C to 44H, explains how this image represents her business.

Lau explains...

This behind-the-scenes shot was taken at a recent Curvy Couture photo shoot in Los Angeles, where our company is based.  We love this shot because our model, Jennifer Maitland of Wilhelmina Models, always explains how much she likes Curvy Couture and how it shapes her curves. Her expression embodies many of our customers' feelings about the brand.

Growing up in my parent's music business, I was very involved in the styling and dressing of performers and grew to realize how important intimate apparel layers are to the shape and support of the physical body, and also to the confidence that comes from feeling beautiful and creatively free. My passion evolved from styling, to design, and now manufacturing.

Full-figured intimate apparel with true artistic heritage tends to be limited, especially when it also incorporates modern technologies and materials that ensure comfort at an affordable price point. After trying to launch the Curvy Couture concept with different partners, I focused on launching the brand myself and now over 200 boutiques across the United States and Canada, United Kingdom and Australia are selling Curvy Couture and the brand has a strong online presence.

More than 64 percent of women are wearing the wrong size bra. It’s our job — and challenge — to help them find the right size and style to shape their curves, resulting in a greater sense of confidence.

An interesting thing about our business is that for this year's holiday season, we've launched a new collection with actress Vivica A. Fox. We've also launched the first Spacer Bra, known for cooling and breathability, up to size 44H, which has never been done before.

Brittney Helmrich
Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.