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Start Your Business Success Stories

Small Business Snapshot: Greenan Design Group

Small Business Snapshot: Greenan Design Group Credit: Manda Northcutt

Company name: Greenan Design Group
Website: www.floateez.com
Founded: 2010

President Thomas Greenan shared the story behind Greenan Design Group, a company that makes innovative outdoor recreation products including connectable pool noodles called FLOATEEZ.

This photo shows my nieces and nephews — they have been instrumental in the development of FLOATEEZ water floats over the years, having been involved in testing and validation of our product from the start. The feedback they gave us was priceless.

Pool noodles are extremely popular, but they're not functional, so our main product design goal while developing FLOATEEZ was to change that and make them functional. We wanted to give consumers an affordable, functional, expandable water float, without any additional hassles or dangerous parts like ropes and plastic connectors.

We started the company with a well thought out business plan, a few thousand dollars in the bank and more than 20 years of manufacturing and engineering experience. Now we're selling in more than 40 ship stores, marinas, convenience stores, pool supply stores and specialty shops throughout Texas. All of our marketing, engineering, testing, analysis, graphic design and distribution was and currently still is done in-house. 

The biggest challenge we face as a company is working capital.  We started this company without a rich uncle or an angel investor, but we have come so far on such a tight budget without having to give up equity in the company, which is extremely difficult to do.  We are still standing though, and with interest in our product from big box retailers, we are confident!

Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.