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Start Your Business Success Stories

Small Business Snapshot: Rob Holland Aerosports

Small Business Snapshot: Rob Holland Aerosports Credit: Scott Slocum

Company name: Rob Holland Aerosports
Website: www.Fly-Acro.com
Founded: Spring 2015

Aerobatic instructor, team narrator and crew chief Stephen Fiegel shared the story behind Rob Holland Aerosports, a company that puts on air shows and trains pilots in aerobatic flight.

This photo shows what we are all about — sharing the thrill of flying. In this photo, each of our team members for the 2015 air show season is in the frame. Rob Holland is inverted flying the Window World MXS, Steve Serdikoff, our media coordinator, is in the front seat of our two-seat Window World Extra 300L, which I'm flying.

The company was started partly from necessity and partly based on an opportunity. Our sister company and the original business, Rob Holland Ultimate Airshows, performs at airshows nationwide each year and we wanted to expand on that. In order to do so, we needed a two-seat airplane in addition to our one person airshow plane. Having a two-seat airplane would allow us to use it for media and VIP flights as well as aerobatic flight instruction. With Rob Holland Aerosports now active, we have the Extra 300L two-seat airplane shown in the photo, and we're able to utilize it for both the airshow and for aerobatic training at our various show locations.

Our largest challenge so far has been marketing. Unlike many businesses, we are usually only in a location for a few days at a time. Each and every location is different, and they all present unique opportunities and challenges. What that means for us is that we have to be quite creative in our approach to marketing at each location. This often means we seek help from local aviation businesses in the places we go. In doing so, we have made many new friends and have managed to work cooperatively with many other small and large aviation businesses.

Since our schedule is always changing and evolving and we travel to different places each year, people from all over can have the opportunity to fly with us. Our goal is to inspire people to chase their dreams, whether their dreams are to be in aviation or anything else.

Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.