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New Video Series Encourages Small Businesses to Go Global

Small businesses that want to grow through exporting are the target of a series of new educational videos created by a public-private partnership between the Small Business Administration (SBA), Inc. Magazine and AT&T.

The free series of video modules is designed to inspire and encourage American small businesses to actively pursue exporting opportunities and to educate them on how to go about it.

“Winning the future means supporting small businesses that want to grow and create jobs through exporting,” said Karen Mills, SBA administrator. “SBA is very pleased to have partnered with Inc. Magazine and AT&T in the production and distribution of this video series, which will help small firms that are new to exporting or looking for new markets to sell their goods and services.”

The series, “Take Your Business Global,” features five main topics that guide small businesses through the process of exporting : getting started in exporting; planning for export success; connecting with foreign buyers; financing; and case studies of successful small business exporters.

“Why Export,” which answers frequently asked questions, leads off the series. It features Marie Johns, SBA’s deputy director; Secretary of Commerce Gary Locke; Ambassador Ron Kirk, U.S. Trade Representative; and a variety of small business exporters. Other modules feature experts discussing how to take your business internationally.

Funding for the project was jointly provided by Inc. and AT&T. Both firms will distribute DVD copies of the videos and promote the series in online and print advertising. The videos are also posted at www.inc.com/exporting.

“The video series will educate business owners about what to expect when they launch an international business,” said Bob LaPointe, president of Inc. “We have put together experienced small business exporters as well as officials from local and national resources to provide a complete picture. Inc. is always happy to help small businesses grow.”

“We believe U.S. small businesses are engines of innovation , and strongly encourage them to grow by thinking globally and taking advantage of technology,” said Cathy Martine, executive vice president of AT&T’s Small Business Solutions. “With the emergence of online commerce and digital communications, the potential to export products and services around the world has never been greater.”