Facebook wants to be a mobile one-stop shop for small business.
The company announced that it has updated Pages to make businesses more accessible on mobile devices. The change aims to help businesses drive mobile commerce and better communicate with customers, while also making it easier for customers to connect with businesses and find the information they need.
Facebook says there are more than 1 billion users visiting Pages every month, which shows that people are turning to the platform to learn more about businesses. And with more and more customers using Facebook on their mobile devices, this update helps all types of small businesses establish a better mobile presence on Pages. [Facebook for Business: Everything You Need to Know]
"The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a nonprofit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals," the company wrote on its Facebook for Business blog.
The revamped Pages for mobile introduces three new features to help businesses reach those goals: easy to find call-to-action buttons, shoppable ections and a new tabbed layout.
- Call-to-action buttons. The mobile version of Pages now brings more attention to call-to-action buttons by placing them beneath the cover photo and making them bigger and more prominent. There are also new buttons that make it easier for customers to directly get in touch with businesses, including "Call Now," "Send Message" and "Contact Us."
- Sections. Pages for mobile now features sections, which allows businesses to highlight important information about their offerings. For instance, the Shop section lets retailers make their products the focus of their Facebook Page — which will include Shopify-powered buy buttons for fast, easy checkout without leaving Facebook — while the Services section lets service-based businesses list the types of services they provide.
- Tabbed layout. Facebook has also improved Pages with a tabbed, mobile-optimized layout. It is designed to minimize scrolling and clicking, so customers can easily navigate a page on a small screen and quickly find the information they need. Tabs appear right under the call-to-action buttons and consist of Home, Photos, Posts and Videos, as well as section tabs such as Shop and Services.
Facebook will also be testing and adding more features soon. To find out more about these changes and how to use the new Pages for mobile, visit Facebook for Business and our Facebook for Business Guide.