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Start Your Business Success Stories

Small Business Snapshot: Can You Imagine That!

Small Business Snapshot: Can You Imagine That! Credit: Roxanne Klein/Can You Imagine That!

Company name: Can You Imagine That! Inc.
Website: www.niftycandy.com
Founded: 1995

Candy creator Roxanne Klein shared the story behind Can You Imagine That!, a family business that manufactures unusual and crafty candy products.

This photo shows our sour cherry flavored Formula Goo liquid candy and our wild cherry flavored Roxy Candy Pebbles.  It represents our business in the sense that it is unique, fun, and interesting. We love creativity and innovation and both of those adjectives are seen in our products and in our customers.

Candy creation is in my genes.  My father, David Klein, originally invented the idea for Jelly Belly jelly beans back in the 1970s.  Throughout my entire life, he has encouraged me to create my own candy products. His encouragement resulted in the creation of our candy sand art product line, which allows kids of all ages to make their own edible sand art candy creations.

The biggest challenge we face is competing with larger candy companies. Although our products are different and high quality, we are a small business, so our costs are higher than other large manufacturing companies.  Sometimes this is difficult when people are shopping by the bottom line.

Something interesting about our business is that our products help others raise money for their non-profit groups.  Our products are sold at many school fairs and festivals, which not only raises money for the groups selling them, but also brings smiles to kids' faces.

Brittney Helmrich
Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.

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