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GetResponse Review: Best Low Cost Email Marketing Software

We recommend GetResponse as the best low-cost email marketing software for small businesses. We chose GetResponse from dozens of email marketing software companies. To understand how we selected it, you can find our methodology and a complete list of email marketing software vendors on our best picks page.

GetResponse combines ease of use, rich design tools and outstanding customer service — all for a very low cost. Here's a breakdown of why it's our best pick.

When choosing the best low-cost email marketing option, cost was our primary — but not our only — focus. GetResponse is easy to use, features nearly all of the tools needed to run successful email campaigns and provides top-notch customer service, all for an extremely low price.

The company bases its pricing plans solely on the number of contacts that emails are being sent to. With each plan, users can send an unlimited number of emails each month and access all of the features and tools the software offers. We like that GetResponse doesn't restrict the number of emails you can send each month, like some of the other providers do.

The current GetResponse monthly pricing plans are as follows:

  • 1,000 subscribers for $15
  • 2,500 subscribers for $25
  • 5,000 subscribers for $45
  • 10,000 subscribers for $65
  • 25,000 subscribers for $145
  • 50,000 subscribers for $250
  • 100,000 subscribers for $450

While users have the option of paying month to month, there is an incentive to sign up for an entire year in advance. GetResponse offers an 18 percent discount on each plan if you pay annually. While some of the other services also offer discounts for paying for the entire year upfront, very few were as significant.

The only other cost you might incur with GetResponse is for a landing-page creator. Included in each plan is the ability to create one landing page a month for up to 1,000 visitors. However, if you want to create multiple landing pages for an unlimited number of visitors, there is an extra charge of $15 a month.

Editor’s Note: Looking for information on email marketing software? Use the questionnaire below and our vendor partners will contact you to provide you with the information you need:

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GetResponse is easy to use. Building contact lists and creating and sending out emails, which are some of the most important aspects of successful email marketing, are very easy to do.

Rather than software that's stored on your computer or server, GetResponse uses the Software as a Service (SaaS) model, which is accessed online. There's nothing to download or install, and it can be used from any computer with an Internet connection.

We really like how straightforward the dashboard is, and how simple it is to navigate. Unlike some of the other software programs that try to cram too much information into their log-in pages, GetResponse presents everything in a way that's easy to digest. The dashboard has three main options to choose from: Add Contacts, Create Web Form and Create Newsletter. In addition, users are shown a brief snapshot of how many subscribers they have and some basic statistics on the status of their most recent campaign. GetResponse helps users access the other features and tools using several drop-down links that run along the top of the page for things such as statistics, surveys and landing pages

There are several different ways to build a list of contacts. You can add email addresses directly into the software one by one, or you can import them using such other file formats as CSV, TXT, VCF, XLS, XLSX and ODS. The software also gives users the option of importing addresses from a variety of outside programs, such as Google Docs, Google Contacts, Salesforce, Zendesk, Highrise, Magneto, Formstack, FreshBooks or Batchbook.

To help you increase the number of subscribers, the software has tools that allow you to create a custom-designed Web form for your website that customers can use to add in their email address themselves. Each time a customer inputs his or her address, it's automatically added to your email list.

When creating a new email message, you have the option of using the software's email creator tool or an HTML source editor. The email creator is for those who have no coding experience, while the source editor gives more advanced users the option to design messages on their own.

We were impressed with just how simple the email creator was to use for someone who doesn't have any coding or design experience. You can choose from more than 500 predesigned templates, which are divided into categories based on different industries and the type of email being sent out. In addition, you can create custom templates from scratch by choosing the type of layout — one, two or three columns — you want to work with.

With GetResponse, you can choose any layout style you like. You also have the option of choosing a predesigned template.

Once you pick a template, you can customize it for your needs. Each section of the template is divided into various "blocks," such as preheader, text only, image only or image and text, which can be tailored in any way you like. You can edit each block's size, text, text color, background color, etc. Unlike some of the other software we tested that gave us trouble during the editing stage, GetResponse clearly labeled everything, making it simple to customize the email.

Once the design stage is finish, users can run several tests to see how the message looks in various email clients, such as Gmail, AOL and Outlook, and if anything in the message will flag it as being spam. These tests all run directly from the design page. While most of the other software we analyzed offered these types of tests, many ran them after the message was already created. That means if something is wrong, you have go back to the design page to fix it. With GetResponse, you can make necessary changes much quicker.

After users create and test the email, they can choose which subscribers they want it sent to and then schedule a time for it to be sent out. In all, the whole process has a seamless, natural flow to it that makes it very easy to understand and follow.

When it comes to the number of features and tools, few offer more features at all plan levels than GetResponse. Besides the upgraded landing-page creator, every feature the software has is included in every price plan. Many of the other software options we evaluated had multiple plans that required users to pay higher fees to access all of its features.

Responsive design

Each template has a responsive design, which means it automatically converts messages to a mobile-optimized version if the customer opens it on a smartphone or tablet. Not all of the other email marketing software packages we examined offered a responsive design with each of their templates.

To ensure the responsive designs look the way you want, the software offers a mobile-preview tool. While editing the template, users are shown an image of a smartphone that displays exactly how the message will look on a mobile device. While most of the other software options let you preview how the message will look on a smartphone, GetResponse was one of only a few that showed you exactly how it would look as each design change was made.

GetResponse has a mobile preview built right into its email creator that shows you exactly how your email will look on a smartphone as its being designed.

Email analytics

The email analytics tools provide a wide range of statistics on each email campaign. Besides such basic information as how many people opened the email, how many immediately deleted it and how many clicked through to the website, the software also shows the times and days of week people were opening the emails. Additionally, you can see how successful the campaigns were on social media, on which email clients the messages were most read and how one campaign compared to another. One aspect of the reporting we really like is that you can set up automated reports that can be delivered to you regularly via email, that provide all of the details on a campaign's success.

Mobile app

GetResponse also offers a mobile app for both iPhone and Android phones that lets users create and send out messages, check a campaign's analytics, manage contact lists and add new subscribers. Not all of the other providers we considered offered an app that was available for both iPhone and Android.

Autoresponder

Another important feature is the autoresponder tool, which allows users to create messages that are automatically sent to subscribers based on certain actions, such as when they sign up to start receiving emails, open an email or click through to the website. This allows you to have more regular contact with subscribers, without having to keep track of when all these actions are taking place.

Image library

The image library is one feature that many of the other services we examined don't offer. GetResponse had one of the few software options that give access to a complete library of stock photos. With this, users can choose from more than 1,000 professional photos to add to their emails.

Other features and tools that GetResponse offers are A/B testing, the ability to add videos to emails, the option to create surveys and QR codes and a variety of social sharing tools that allow users to take advantage of their social media following.

Overall, we were quite pleased with the level of customer service GetResponse provides. To gauge what customers can expect from the support team, we called the company posing as a new business owner interested in the software. A pleasant representative who seemed ready to speak to us answered our call immediately. We asked a handful of questions and received detailed and thorough answers to each. Some of the other providers we spoke with gave short, one-word answers and left us feeling like we were bothering them. We didn't get that feeling from the GetResponse representative. We talked for nearly 20 minutes about the pricing plans, the available features and tools, the software's deliverability rate, the mobile app and the type of support that's offered.

We also tested out the live chat tool. We were just as impressed by the support we received here. Our questions, which we asked on a Sunday afternoon, were answered within seconds of us asking them and with just as much detail as the ones we asked over the phone. This was a change from some of the other providers we examined; not only did they take much longer to answer our questions, they didn't even have live chat services on the weekend.

Although phone support is only available between 9 a.m. and 5 p.m. (EST) Monday through Friday, customers can ask questions via the live chat tool 24 hours a day, 7 days a week. We find it reassuring to know that you can talk to someone, either over the phone or via computer, whenever you have a problem or question.

Besides allowing you to speak with a customer representative, the GetResponse website also has a comprehensive learning center that includes video tutorials, frequently asked questions, webinars, user manuals and white papers. We were impressed with how easy the learning center was to navigate. Everything is clearly labeled and ordered in a way that makes finding what you need a simple task.

Overall, there isn't much to complain about with GetResponse. One drawback is that some of the templates we worked with weren't as sophisticated as some we tested on the other software we considered. However, with more than 500 templates, there are plenty to choose from that will likely meet the standards you need.

Another potential downside is that you don't get a dedicated account manager to help with any problems you have. Although they were certainly more expensive, a few of the other services we looked into did provide one specific point person to turn to for any technical issues that were encountered.

Want to learn more about email marketing software? Here's a breakdown of our complete coverage:

Editor’s Note: Looking for information on email marketing software? Use the questionnaire below and our vendor partners will contact you to provide you with the information you need:

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Chad Brooks

Chad Brooks is a Chicago-based freelance writer who has nearly 15 years experience in the media business. A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.S. Follow him on Twitter.