1. Business Ideas
  2. Business Plans
  3. Startup Basics
  4. Startup Funding
  5. Franchising
  6. Success Stories
  7. Entrepreneurs
  1. Sales & Marketing
  2. Finances
  3. Your Team
  4. Technology
  5. Social Media
  6. Security
  1. Get the Job
  2. Get Ahead
  3. Office Life
  4. Work-Life Balance
  5. Home Office
  1. Leadership
  2. Women in Business
  3. Managing
  4. Strategy
  5. Personal Growth
  1. HR Solutions
  2. Financial Solutions
  3. Marketing Solutions
  4. Security Solutions
  5. Retail Solutions
  6. SMB Solutions
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.
Lead Your Team Personal Growth

8 Publicists Reveal What They Love (and Hate) About Their Jobs

8 Publicists Reveal What They Love (and Hate) About Their Jobs
Credit: Deyan Georgiev/Shutterstock

Behind every successful business, celebrity and notable figure, there's a publicist working to make sure they get media coverage and maintain their reputations. So what's it really like to work in PR?

Business News Daily asked eight publicists and PR pros what they love and hate most about their jobs. Here's what they had to say.

Business News Daily: What do you love most about your job, and why?

Scranton: I love the daily excitement of working in PR. On any given day, we walk into the office with two to three scheduled national interviews. By the end of the day, that number can go up to 10. Working with clients who can react to news of the day makes the day fly by.

BND: What do you hate most about your job, and why?

Scranton: The only thing I really don't love about my job is that it's hard for me to shut it off. Unless I'm literally on an island with no cell service, I'm always working in some capacity!

Business News Daily: What do you do?

Park: I specialize in corporate, thought leadership and business PR, working with clients ranging from franchise to technology.

BND: What do you love most about your job, and why?

Park: The best thing about PR is building relationships with media contacts and working with them to create an amazing story that showcases my client. Seeing how all the hard work translates to sales and results for the client is one of the best feelings! Also, becoming friends with people whose writing and style you admire is a really big plus.

BND: What do you hate most about your job, and why?

Park: One of the worst things about being in PR is that the schedules can be grueling, especially when it comes to time zones. Waking up at 2 a.m. to be on an interview with your client because it's 1 p.m. in another country where the reporter is based is very exhausting. Luckily, it doesn't happen too often.

Business News Daily: What do you love most about your job, and why?

Astorino: As an extravert and a writer, I love that I get to write, be creative and work with people. Building authentic relationships with people, whether they're clients, journalists, influencers or consumers — that's probably my favorite part. Coming together to celebrate the craft of creating beautiful, interesting content is pretty amazing. Because in the end, it's all about storytelling, right? And using that storytelling to introduce people to something new and special. 

BND: What do you hate most about your job, and why?

Astorino: Something I wouldn't necessarily say I hate, but perhaps don't favor as much [is that] many companies don't fully understand PR, and it is challenging to quantify value. It's great if you're a part of an organization that can truly appreciate PR and everything it brings to the brand. However, I have found — not just personally, but through commiserating with many a fellow PR professional — that is not usually the case. [8 Freelancers on What They Love (and Hate) About Their Jobs ]

Business News Daily: What do you love most about your job, and why?

Peck: The remarkable thing about law firm PR is that unlike any other client or industry [I've experienced], there is legitimate news every single day — new trial result, new deal, new development in business law, new lawyers. Something is always happening, and that makes the job fun and engaging. 

BND: What do you hate most about your job, and why?

Peck: It can never all be finished; there is always some additional outreach to a journalist who would and could be interested — at a trade publication, a legal one or somewhere — and not quite the time to hit every one. My client [and the] lawyers appreciate the effort, but it's hard to have anything go unfinished. 

Business News Daily: What do you do?

Major: I'm a culinary-lifestyle publicist in Orlando, Florida. Our agency represents chefs and restaurants throughout the country.

BND: What do you love most about your job, and why?

Major: I'd be crazy if I didn't say that I enjoy the perks that come with working in public relations. There is always an event, we eat the good of the land in our particular industry and life is always new. New clients keep us on our toes, [and] the job typically includes fun travels. 

BND: What do you hate most about your job, and why?

Major: The things I love about my job, I also hate. We often attend too many events during one week. [Working] with restaurants means that you work on their schedules — late nights are required, and you have to work out, or the pounds will meet you at the front door. Working at a small agency also comes with its [own] set of challenges, which mostly includes long hours and a hefty workload. Clients rely on us heavily for direction and strategy. It can be challenging if you don't have thick skin and a little crazy to deal with the pressure. 

Business News Daily: What do you love most about your job, and why?

Sandoval: Working with entrepreneurs, business owners, educators, doctors and everyday people has given me a sense that I am making a difference in someone’s life. Seeing a small business owner go through the process of writing and publishing a book — and then being able to get them featured on television, radio and other media outlets as an expert in their field — is extremely rewarding. 

BND: What do you hate most about your job, and why?

Sandoval: What I dislike most about my job is constantly being rejected by producers and journalists. After almost a decade of working as a publicist, hearing "I'm not interested" or "I'm going to pass," still stings. That being said, it also continuously keeps me motivated! 

Business News Daily: What do you do?

Serbin: I'm a publicist, and I specialize in creating national media campaigns for authors and entrepreneurs.

BND: What do you love most about your job, and why?

Serbin: I love helping my clients raise their profiles and their credibility by being seen in the local and national media. It's awesome when you can watch someone that nobody has ever heard of become the go-to expert in their field. I enjoy working with a broad range of clients because I get to learn about so many different topics. 

BND: What do you hate most about your job, and why?

Serbin: Many people don't get what I do. They equate it with advertising or think that because I'm a publicist, I can automatically land them an interview on NBC's "Today," "Good Morning America" or similar big national outlet. It's frustrating when people don't understand that publicity is not a sprint but more of a marathon, and the best results come to those people who stick with it. I also hate when people just want to talk about themselves all day [because] reporters need real sources who can contribute to their stories, not a bunch of self-serving information about how great someone is. 

Business News Daily: What do you love most about your job, and why?

Sullivan: As a publicist, I love the pitch. It's the most exciting part of my job. The crafting of the angle, and making the actual call — it never gets old. 

BND: What do you hate most about your job, and why?

Sullivan: [What I] don't love so much — the rise in "pay-for-play" situations has hurt the traditional public relations model. While any industry needs to change so it can grow, it's hard to compete with bloggers and websites eating up PR budgets and retainers. 

Brittney Helmrich
Brittney Helmrich

Brittney M. Helmrich graduated from Drew University in 2012 with a B.A. in History and Creative Writing. She joined the Business News Daily team in 2014 after working as the editor-in-chief of an online college life and advice publication for two years. Follow Brittney on Twitter at @brittneyplz, or contact her by email.