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Grow Your Business Technology

Purch Launches Shopping and Reviews App

Purch Launches Shopping and Reviews App

Today (July 14) Business News Daily's parent company, Purch, unveiled two new products that aim to make shopping easier for consumers: a mobile shopping app, called Purchx, for iOS, and the Purch Marketplace.

Purchx is a central mobile hub that lets shoppers read reviews and compare prices on more than 3 million products in electronics, toys, video games, books, movies, beauty products, baby products, health, sporting goods, pet care, groceries and many more. Purchx, which Purch acquired in March of this year, was formerly called Consumr.

"As a company, we’re constantly seeking new ways to enhance the buying experience for everyday shoppers," Doug Llewellyn, chief operating officer of Purch, said in a statement. As an all-in-one mobile product guide, Purchx lets shoppers conveniently gather all the information they need to make the best buying decisions, he added.

There are several ways to find products on the app. For instance, shoppers looking for a laptop in-store can use the app to scan barcodes or search for product names and keywords. If they don't know where to start, another option is to browse the Laptop section in the Electronics category, then use the Top 20 feature to compare similar, best-rated devices side by side.

Purchx also compares pricing information from both on- and offline retailers. It displays prices primarily from online retailers, but the Buy Nearby feature sources products from local merchants for shoppers who prefer to shop in person.

In addition to price and store comparisons, Purchx offers reviews written exclusively by Purchx users, as well as star ratings to measure their experience. The review section will also debut Purch Badges to highlight reviews by Purch's own family of websites, including Top Ten Reviews, Tom's Guide, Tom's Hardware, AnandTech, Laptopmag.com, Live Science and our own Business News Daily. [Visit our 'Solutions' section to check out our reviews on a wide range of products]

Purch also introduced Purch Marketplace, its new e-commerce platform. Previously HermanStreet, the Purch Marketplace focuses exclusively on three high-tech categories: electronics, software and smart home products.

Like Purchx, the Purch Marketplace aims to improve the online shopping experience and help consumers make the best buying decisions by providing all the information they need in a single, easily accessible platform.

But like Purch Badges, the Purch Marketplace only features curated products considered as best picks by websites under the Purch brand. These products will also be available for purchase via the Purchx app.

Sara Angeles

Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger for nonprofit organizations, tech labs and lifestyle companies. She started freelancing in 2009 and joined Business News Daily in 2013. Follow Sara Angeles on Twitter @sara_angeles.