On Tuesday, March 29, Tony Hsieh, CEO of Zappos, and 59 other marketing professionals will deliver 60 second insights on the future of personalized marketing in a unique format that even the busiest entrepreneur has time to take in.
Hsieh will be part of a free, one-hour virtual conference in which marketing executives will give a 60 second talk on how marketing personalization technology can create more authentic relationships with customers. The free virtual event is called The Future of Marketing II: Technology Driven Personalization and will be held at 1 p.m. (EST) on Tuesday, March 29.
Each speaker will present a one-minute perspective on how personalization represents one of the most significant transformations in the history of business and communications and the opportunities and challenges it poses to marketers and consumers alike. Topics covered will include the history of, the ethical and social implications of, and the future of personalization and industry accountability. Other speakers included: Marc Parrish, Vice President of Retention and Loyalty Marketing, Barnes & Noble , William C. Taylor, Co-Founder Fast Company, Porter Gale, vice president of Marketing at Virgin America; Charlene Li, co-founder of Altimeter Group; and Alex Bogusky, chief insurgent at FearLessRevolution.com.
“Any one expert or thought leader can provide profound insight into any given topic,” said Sam Rosen, Future of Marketing and the co-founder of ThoughtLead. “And that kind of long-form content is important. I hope it's here for the long run and doesn't get ousted by micro-content. Yet to gain a broader view of a topic as multifaceted and complex as personalization, it helps to hear from a significant number of people who know what they're talking about. Unfortunately, most of us don't have the time it would take to listen to an hour-long keynote from, say, 60 leading-edge thinkers. So we've condensed the keynote into 60 seconds and packed 60 speakers into an hour-long event; that way, attendees get a wide range of opinions and insights in the time span of a typical webinar.”
To register for the free one-hour virtual micro-conference, visit FutureofMarketing.com.
- Wake Up Call for Marketers: Social Media Has Reached Saturation Point
- Social Media Poised to Surpass Traditional Marketing
- Forget Twitter, Facebook is Where the Customers Are