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Lead Your Team Strategy

Etsy Open Call Connects Wholesalers with Big Retailers

Etsy Open Call Connects Wholesalers with Big Retailers
Credit: Etsy

Do you want to sell your products at Nordstrom and other major retailers? If you're an Etsy Wholesale designer, the website's new program can take you one step closer to doing so.

Etsy launched Etsy Wholesale Open Call to help Etsy Wholesale designers land retail spots at big-name stores. Through this program, selected Etsy Wholesale designers will have the chance to showcase and sell their products at five Etsy partner retailers: Nordstrom, Lou & Grey, Clementine, the Walker Art Center's Walker Shop and The Land of Nod.

Here's how the Open Call program works and how Etsy wholesalers can participate. [5 Secrets to Etsy Success]

To qualify for the Open Call program, designers must be Etsy Wholesale members. If you aren't currently an Etsy wholesaler, visit etsy.com/wholesale to submit an application.

Here's how to enter the Open Call program:

1. Post your best product on Instagram.

2. In the caption for the photo, write your pitch to the participating retailer.

3. Tag @EtsyWholesale and #EtsyOpenCall.

Chosen designers will then be invited to come to the Etsy headquarters in Brooklyn, New York, where they will have a chance to interact with, and pitch their products to, buyers from each retail partner. For designers who are selected, buyers will be able to place orders for the upcoming holiday season after the event.

In addition to setting up designers with retail buyers, Etsy will be hosting workshops, discussions and other sessions to help sellers develop their craft and grow their businesses. Speakers include leaders in the retail industry, photography experts from Canon, and Erin Cunningham, an editor at the popular fashion and beauty website Refinery29.

To learn more about Etsy's Open Call program for Etsy Wholesalers and how to enter, visit etsy.com/wholesale/opencall. Entries must be received by June 4. Winners will be selected by Etsy Wholesale and partner retailers by June 23 and will be posted on the Etsy Wholesale blog on July 1. Participants will also be entered to win Canon products, including the EOS 70D DSLR camera.

In previous Etsy Open Call programs, Etsy designers have been featured in nationwide Nordstrom stores, the American Museum of Natural History and pop-up shops at Whole Foods locations in New York City.

Sara Angeles

Sara is a tech writer with a background in business and marketing. After graduating from UC Irvine, she worked as a copywriter and blogger for nonprofit organizations, tech labs and lifestyle companies. She started freelancing in 2009 and joined Business News Daily in 2013. Follow Sara Angeles on Twitter @sara_angeles.

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